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Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

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Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
Title:
Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
Author:
Monks, Erin Kate.
Personal Author:
Monks, Erin Kate.
Publication Information:
2013.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Subject Term:
Natural foods -- Marketing.

Consumers' preferences -- South Africa.

Branding (Marketing)
Copies:
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