161 Results
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by 
Barry, Amanda
Format: 
Books
Publication Date 
2005
Excerpt: 
PR power Barry, Amanda
Available: Copies:
by 
Barry, Amanda
Format: 
Books
Publication Date 
2002
Excerpt: 
PR power Barry, Amanda
Available: Copies:
Cover image for Perfect PR
by 
Maitland, Iain.
Format: 
Books
Publication Date 
1999
Excerpt: 
Perfect PR / Maitland, Iain.
Available: Copies:
by 
Bell, Quentin
Format: 
Books
Publication Date 
1991
Excerpt: 
PR Business Bell, Quentin
Available: Copies:
Cover image for Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital PR / Whatmough, Danny, author.
Available: Copies:
Cover image for The PR styleguide
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2013
Excerpt: 
The PR styleguide / Diggs-Brown, Barbara.
Available: Copies:
Cover image for The new rules of marketing & PR
by 
Scott, David Meerman
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR Scott, David Meerman
Available: Copies:
Cover image for PR strategy and application : managing influence
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR strategy and application : managing influence / Coombs, W. Timothy.
Available: Copies:
Cover image for Writing winning proposals : PR cases
by 
Hagley, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Writing winning proposals : PR cases / Hagley, Tom.
Available: Copies:
by 
Black, Caroline, 1956-
Format: 
Books
Publication Date 
2001
Excerpt: 
The PR practitioner's desktop guide / Black, Caroline, 1956-
Available: Copies:
by 
Brown, John author.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
PR and communication in local government and public services / Brown, John author.
Available: Copies:
Cover image for The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
The library PR handbook : high-impact communications / Gould, Mark R.
Available: Copies:
Cover image for Rethinking public relations : PR propaganda and democracy
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
Rethinking public relations : PR propaganda and democracy / Moloney, Kevin, 1943-
Available: Copies:
Cover image for Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
Cover image for It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2007
Excerpt: 
It's not just PR : public relations in society / Coombs, W. Timothy.
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman author.
Format: 
Books
Publication Date 
2013
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications
Available: Copies:
Cover image for Social media and public relations : eight new practices for the PR professional
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media and public relations : eight new practices for the PR professional / Breakenridge
Available: Copies:
Cover image for Share this : the social media handbook for PR professionals
by 
Waddington, Stephen.
Format: 
Books
Publication Date 
2012
Excerpt: 
Share this : the social media handbook for PR professionals / Waddington, Stephen.
Available: Copies:
Cover image for PR today : the authoritative guide to public relations
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
PR today : the authoritative guide to public relations / Morris, Trevor.
Available: Copies:
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
Cover image for Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /
Available: Copies:
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
PR / Solis, Brian.
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2010
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2009
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for PR therapy : ignite your passion for promoting your products, services, and even yourself!
by 
Blakely, Robin.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR therapy : ignite your passion for promoting your products, services, and even yourself! /
Available: Copies:
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
Available: Copies:
Cover image for PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris
Available: Copies:
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2007
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for Where the truth lies : trust and morality in PR and journalism
by 
Hobsbawm, Julia.
Format: 
Books
Publication Date 
2006
Excerpt: 
Where the truth lies : trust and morality in PR and journalism / Hobsbawm, Julia.
Available: Copies:
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
PR power : inside secrets from the world of spin / Barry, Amanda.
Available: Copies:
by 
Newsom, Doug; Turk, Judy Vanslyke; Kruckeberg, Dean.
Format: 
Books
Publication Date 
2004
Excerpt: 
This is PR : the realities of public relations Newsom, Doug; Turk, Judy Vanslyke; Kruckeberg, Dean.
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2002
Excerpt: 
PR power : inside secrets from the world of spin / Barry, Amanda.
Available: Copies:
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
The fall of advertising and the rise of PR / Ries, Al.
Available: Copies:
Cover image for Winning PR in the wired world : powerful communications strategies for the noisy digital space
by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
Winning PR in the wired world : powerful communications strategies for the noisy digital space /
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2000
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Bell, Quentin.
Format: 
Books
Publication Date 
1991
Excerpt: 
The PR business : an insider's guide to real-life public relations / Bell, Quentin.
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1989
Excerpt: 
This is PR : the realities of public relations Newsom, Doug.
Available: Copies:
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1989
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
Cover image for All about public relations : how to build business success on good communications
by 
Haywood, Roger, 1939-
Format: 
Books
Publication Date 
1991
Excerpt: 
Haywood, Roger, 1939- All about PR.
Available: Copies:
Cover image for Online public relations : a practical guide to developing an online strategy in the world of social media
by 
Phillips, David.
Format: 
Regular print
Publication Date 
2009
Excerpt: 
PR in practice series
Available: Copies:
Cover image for Effective writing skills for public relations
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2008
Excerpt: 
PR in practice series
Available: Copies:
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for Risk issues and crisis management : a casebook of best practice
by 
Regester, Michael.
Format: 
Books
Publication Date 
2005
Excerpt: 
PR in practice series
Available: Copies:
Cover image for Effective writing skills for public relations
by 
Foster, John.
Format: 
Books
Publication Date 
2001
Excerpt: 
PR in practice series
Available: Copies:
Cover image for Public relations strategy
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
PR in practice series
Available: Copies:
Cover image for Planning and managing public relations campaigns
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
PR in practice series
Available: Copies:
by 
Pr�kel, David
Format: 
Books
Publication Date 
2010
Excerpt: 
Fundamentals of Creative Photography Pr�kel, David
Available: Copies:
by 
Chaffey, Dave and Smith, P.R.
Format: 
Books
Publication Date 
2008
Excerpt: 
Chaffey, Dave and Smith, P.R.
Available: Copies:
by 
Berry, P.R. ...[et al.]
Format: 
Books
Publication Date 
2005
Excerpt: 
Berry, P.R. ...[et al.]
Available: Copies:
by 
Ferguson, P.R. ; Ferguson, G.J.
Format: 
Books
Publication Date 
1994
Excerpt: 
Ferguson, P.R. ; Ferguson, G.J.
Available: Copies:
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
PR in practice
Available: Copies:
Cover image for Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for Effective writing skills for public relations
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2005
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for Public relations : a practical guide to the basics
by 
Henslowe, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content
Available: Copies:
by 
DWYER, REILLY.
Format: 
Books
Publication Date 
2023
Excerpt: 
ADMIT HUB REF SERVICE PR,
Available: Copies:
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman
Available: Copies:
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
Available: Copies:
Cover image for The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen
Available: Copies:
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR
Available: Copies:
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic
Available: Copies:
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond
Available: Copies:
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public
Available: Copies:
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
PR writing, starting with the roles and responsibilities of the PR writer, followed by writing
Available: Copies:
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison
Available: Copies:
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
Available: Copies:
Cover image for Family problems : stress, risk, and resilience
by 
Arditti, Joyce A., editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Escobar-Chew, & Michael Whitehead Michigan State University Chapter 21: Applying Harm Reduction Pr
Available: Copies:
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
PR.
Available: Copies:
Cover image for Exploring public relations
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
technologies on PR as well as updated case studies and examples throughout the book to engage students of this
Available: Copies:
Cover image for Gender and public relations : critical perspectives on voice, image and identity
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a
Available: Copies:
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
Available: Copies:
Cover image for Economic and management research.
Format: 
Books
Publication Date 
2013
Excerpt: 
Oxford ; Oxford Un. Pr., 2013
Available: Copies:
Cover image for The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
Available: Copies:
Cover image for Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
Available: Copies:
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr
Available: Copies:
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful
Available: Copies:
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- Stockholm Accords -- What is health and medical PR? -- 2.Health and medical PR sectors -- The five
Available: Copies:
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication
Available: Copies:
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4
Available: Copies:
Cover image for Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
assessment, this title is based on the premise that public relations (PR) is a management function, one
Available: Copies:
Format: 
Books
Publication Date 
2012
Excerpt: 
Tilde Univ Pr
Available: Copies:
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the
Available: Copies:
Cover image for Culture and public relations : links and implications
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
Available: Copies:
Cover image for How to set up & run a fashion label
by 
Meadows, Toby.
Format: 
Books
Publication Date 
2012
Excerpt: 
you also need to know about business – from marketing and PR to manufacturing your collection, and
Available: Copies:
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2011 2010 2007
Excerpt: 
PR.
Available: Copies:
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go
Available: Copies:
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Research for storage and retrieval -- Sources for PR writers and researchers -- Secondary sources for
Available: Copies:
Cover image for Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for
Available: Copies:
Cover image for Killer Facebook ads : master cutting-edge Facebook advertising techniques
by 
Weintraub, Marty, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate
Available: Copies:
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales
Available: Copies:
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
"Taking a managerial perspective on the field of public relations, this book explores PR and its
Available: Copies:
Cover image for Public relations, society & culture : theoretical and empirical explorations
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico
Available: Copies:
by 
Franz, Kathleen.
Format: 
Books
Publication Date 
2011
Excerpt: 
Univ Of Pennsylvania Pr,
Available: Copies:
Cover image for Social science libraries : interdisciplinary collections, services, networks
by 
Witt, Steve W.
Format: 
Books
Publication Date 
2010
Excerpt: 
for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global
Available: Copies:
Cover image for The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
Available: Copies:
Cover image for Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing
Available: Copies:
Cover image for Cambridge English for Marketing Student's Book.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ Pr
Available: Copies:
Cover image for Global financial integration thirty years on : from reform to crisis
by 
Underhill, Geoffrey R. D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies:
Cover image for Cutlip & Center's effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR.
Available: Copies:
Format: 
Books
Publication Date 
2009 2006
Excerpt: 
Cambridge Univ Pr
Available: Copies:
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools
Available: Copies:
Cover image for The global public relations handbook : theory, research, and practice
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2009
Excerpt: 
different public relations : Canadian PR in the North American context / Public relations industry in Mexico
Available: Copies:
Cover image for Public relations and the social web : how to use social media and Web 2.0 in communications
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The
Available: Copies:
Cover image for Start your own public relations business : your step-by-step guide to success
by 
Lynn, Jacquelyn.
Format: 
Books
Publication Date 
2009
Excerpt: 
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients
Available: Copies:
Cover image for A Dictionary of Sociology.
Format: 
Books
Publication Date 
2009
Excerpt: 
Oxford Univ Pr
Available: Copies:
Cover image for Introduction to Terrorism.
Format: 
Books
Publication Date 
2009
Excerpt: 
CRC Pr I Llc
Available: Copies:
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2009
Excerpt: 
. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers
Available: Copies:
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a
Available: Copies:
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR.
Available: Copies:
Cover image for Professional English in use marketing
by 
Farrall, Cate.
Format: 
Books
Publication Date 
2008
Excerpt: 
everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
Available: Copies:
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Corporate PR -- Business-to-business PR -- Financial PR -- Consumer PR -- Lobbying, public affairs
Available: Copies:
Format: 
Books
Publication Date 
2008
Excerpt: 
Natl Assn of Social Workers Pr
Available: Copies:
Cover image for A century of spin : how public relations became the cutting edge of corporate power
by 
Miller, David.
Format: 
Books
Publication Date 
2008
Excerpt: 
PR Industry -- 8. Pulling Labour's Teeth -- 9. Blair and the Business Lobby -- 10. Cameron and the
Available: Copies:
Cover image for The Theory of Growth in a Corporate Economy Management, Preference, Research and Development, and Economic Growth.
Format: 
Books
Publication Date 
2008
Excerpt: 
Cambridge Univ Pr
Available: Copies:
Format: 
Books
Publication Date 
2008
Excerpt: 
Indiana Univ Pr
Available: Copies:
Cover image for Public relations for the new Europe
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is public relations? -- Lessons from history -- The structure of the pr industry -- PR and
Available: Copies:
Cover image for Marketing and football : an international perspective
by 
Desbordes, Michel.
Format: 
Books
Publication Date 
2007
Excerpt: 
rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
Available: Copies:
by 
Esterhuysen, Amanda
Format: 
Books
Publication Date 
2007
Excerpt: 
Witwatersrand Univ Pr
Available: Copies:
Format: 
Books
Publication Date 
2007
Excerpt: 
Witwatersrand Univ Pr
Available: Copies:
Cover image for Offenders' memories of violent crimes
by 
Christianson, Sven-Ã…ke.
Format: 
Books
Publication Date 
2007
Excerpt: 
confessions / Gisli H. Gudjonsson -- Interviewing to detect deception / Aldert Vrij and Pr Anders Granhag
Available: Copies:
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
Available: Copies:
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive
Available: Copies:
by 
Bigsby, Christopher W. E.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
Cover image for Experiments with alternate currents of very high frequency and their application to methods of...
by 
Tesla, Nikola
Format: 
Books
Publication Date 
2006
Excerpt: 
Wildside Pr,
Available: Copies:
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb
Available: Copies:
Cover image for Everyone worth knowing
by 
Weisberger, Lauren, 1977-
Format: 
Books
Publication Date 
2005
Excerpt: 
impulsively quits and accepts an opportunity with a successful PR firm, a job that tests the boundary between
Available: Copies:
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
Available: Copies:
Cover image for Something borrowed
by 
Giffin, Emily.
Format: 
Books
Publication Date 
2004
Excerpt: 
at a PR firm and the perfect boyfriend in the form of Dex Thaler, while Rachel grinds away at her
Available: Copies:
Cover image for Reporting war : journalism in wartime
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The p.r. of terror : how new-style wars give voice to terrorists / Tamar Liebes and Zohar Kampf
Available: Copies:
Cover image for Justice gained? : crime and crime control in South Africa's transition
by 
Dixon, Bill.
Format: 
Books
Publication Date 
2004
Excerpt: 
Willan ; UCT Pr.,
Available: Copies:
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
: to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public
Available: Copies:
by 
Tymson, Candy.
Format: 
Books
Publication Date 
2002
Excerpt: 
PR.
Available: Copies:
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette.
Format: 
Books
Publication Date 
2002
Excerpt: 
different worlds through a practical step-by-step guide, explaining how PR practitioners and journalists
Available: Copies:
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
Get You Off on the Right Foot Creating a Quality Product That Attracts Buyers Killer PR: The Great
Available: Copies:
Cover image for Meditations on African literature
by 
Okafor, Duben
Format: 
Books
Publication Date 
2001
Excerpt: 
Greenwood Pr
Available: Copies:
Cover image for Conversations with Milton H. Erickson, M.D./ 3, Changing children and families.
by 
Erickson, Milton H., 1901-1980.
Format: 
Books
Publication Date 
2000
Excerpt: 
Triangle Pr.,
Available: Copies:
by 
Madi, Phinda Mzwakhe.
Format: 
Books
Publication Date 
2000
Excerpt: 
believe your own PR.
Available: Copies:
Cover image for A concise economic history of the world : from paleolithic times to the present.
by 
Cameron, Rondo.
Format: 
Books
Publication Date 
1997
Excerpt: 
Oxford Univ. Pr.,
Available: Copies:
Cover image for Global change, regional response : the new international context of development
by 
Stallings, Barbara.
Format: 
Books
Publication Date 
1997 1995
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
Cover image for Dear reader : the conscripted audience in nineteenth century British fiction
by 
Stewart, Garrett.
Format: 
Books
Publication Date 
1996
Excerpt: 
Johns Hopkins Univ. Pr.
Available: Copies:
Cover image for Public relations, development and social investment : a southern African perspective
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
1995
Excerpt: 
environment. Includes information on : PR and the RDP ; eco-tourism ; corporate social responsibility.
Available: Copies:
by 
Ross, Robert.
Format: 
Books
Publication Date 
1994
Excerpt: 
Witwatersrand Univ. Pr,
Available: Copies:
by 
Brigham, Eugene F., 1930-
Format: 
Books
Publication Date 
1994
Excerpt: 
Dryden Pr.,
Available: Copies:
by 
Hamilton, Albert C.
Format: 
Books
Publication Date 
1990
Excerpt: 
Univ. of Toronto Pr.,
Available: Copies: