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Digital you : real personal branding in the virtual age

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

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You branding : reinventing your personal identity as a successful brand

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Excerpt:

You branding : reinventing your personal identity as a successful brand / Cijo, Mark, author.

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Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Excerpt:

Selfies : an opportunity for personal branding through immediate visual communication on Facebook /

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"Kardashian Khaos!" personal branding : turning people into brands

Dube, Themebelihle Cherly.

Format:

Manuscript

Publication Date

2012

Excerpt:

"Kardashian Khaos!" personal branding : turning people into brands / Dube, Themebelihle Cherly.

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Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Walther, Kathrin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Winning is silver, branding is gold : an investigation of professional triathletes personal brand

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Cover image for An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Thethe, Monabisi.

Format:

Manuscript

Publication Date

2007

Excerpt:

discussion on personal branding actualisation / Thethe, Monabisi.

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The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Kunene, Siyanda.

Format:

Manuscript

Publication Date

2005

Excerpt:

The use of personal branding in the property sales market to improve property sales : the Chas

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

communication -- Ethos: the message source : Credibility: power to inspire; Charisma: power of personal charm

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

Boston matrix ; The directional policy matrix ; The Ansoff matrix -- Managing the marketing mix. Branding

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Organizational communication : a critical approach

Mumby, Dennis K.

Format:

Books

Publication Date

2013

Excerpt:

Communication in the New Workplace -- 12. Branding and Consumption -- 13. Organizational Communication

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Fashion cultures revisited : theories, explorations and analysis

Bruzzi, Stella, 1962-

Format:

Books

Publication Date

2013

Excerpt:

-- The digital fashion film / Gary Needham -- Personal fashion blogs: screens and mirrors in digital self

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Representations of global poverty : aid, development and international NGOs

Dogra, Nandita.

Format:

Books

Publication Date

2012

Excerpt:

isomorphism - professionalisation, marketisation and branding -- Decontextualisation and dehistoricisation of

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision

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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

Format:

Books

Publication Date

2012

Excerpt:

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in

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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

geographic boundaries -- Building a brand dashboard -- Personal branding.

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Personal brands : manage your life with talent and turn it into a unique experience

Álvarez del Blanco, Roberto.

Format:

Books

Publication Date

2010

Excerpt:

Personal brands : manage your life with talent and turn it into a unique experience / Álvarez del

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Raise your profile

Handley, Jenny.

Format:

Books

Publication Date

2009

Excerpt:

Personal branding.

Available: Copies:

Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job

Levinson, Jay Conrad.

Format:

Books

Publication Date

2009

Excerpt:

. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy

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Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

Available: Copies:

Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

Format:

Books

Publication Date

2005

Excerpt:

Branding (Marketing)

Available: Copies:

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

's passion -- 7. Personal luxury products - personal luxury performance parameters -- 8. Luxury experiences

Available: Copies:

The transparent leader : how to build a great company through straight talk, openness, and accountability

Baum, Herb.

Format:

Books

Publication Date

2004

Excerpt:

transparency -- Ch. 11. Making a personal commitment to transparency -- App. A. Herb's hints : a road to a

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet

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The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

Goals. Ch. 9. Product/Branding/Packaging. Ch. 10. Pricing. Ch. 11. Distribution. Ch. 12. Personal

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Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Malinzi, Agnes.

Format:

Manuscript

Excerpt:

Instagram as a persona : a curatorial platform for young people: exploring better branding

Available: Copies:

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