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Handbook on place branding and marketing

Campelo, Adriana, editor.

Format:

Regular print

Publication Date

2017

Excerpt:

Handbook on place branding and marketing / Campelo, Adriana, editor.

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing

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Market place : an insight into advertising, marketing, research, sales promotion.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Market place : an insight into advertising, marketing, research, sales promotion.

Available: Copies:

Marketing strategy & management

Phillips, Diane M., author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing strategy & management / Phillips, Diane M., author.

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Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Social marketing : influencing behaviors for good / Kotler, Philip.

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

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Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

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The Routledge handbook of events

Page, Stephen J.

Format:

Books

Publication Date

2015

Excerpt:

: typologies, people and place / Sean Gammon -- The history of events : ideology and historiography / John R

Available: Copies:

Principles of sport management

Rudansky-Kloppers, Sharon.

Format:

Books

Publication Date

2015

Excerpt:

aspects of sport management. The marketing function ; The operations management function ; The financial

Available: Copies:

Personal selling

Van Heerden, Neels, 1957- editor.

Format:

Books

Publication Date

2014

Excerpt:

-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal

Available: Copies:

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

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Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Available: Copies:

Human geography : places and regions in global context

Knox, Paul L.

Format:

Regular print

Publication Date

2013

Excerpt:

-- Landscape -- Sense of Place -- Developing a Geographical Imagination -- 1.3.Window On The World South Beach

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Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

Essentials of marketing / Brassington, Frances.

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Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

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Marketing plans : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

Marketing plans : a complete guide in pictures / McDonald, Malcolm.

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E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

E-marketing : applications of information technology and the internet within marketing / Molenaar

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Cover image for An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative

An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative

Christie, Kevin.

Format:

Computer file

Publication Date

2011

Excerpt:

An exploration into how we construct and reconstruct the notion of 'place' through the imaginative

Available: Copies:

Adams & Adams practitioner's guide to intellectual property law

Adams & Adams.

Format:

Books

Publication Date

2011

Excerpt:

. Intellectual property in the market-place -- Piracy and counterfeiting -- Intellectual property in advertising

Available: Copies:

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

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Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

Fashion marketing : theory, principles, & practice / Bickle, Marianne C.

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Destination brands : managing place reputation

Morgan, Nigel.

Format:

Books

Publication Date

2011

Excerpt:

Destination brands : managing place reputation / Morgan, Nigel.

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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Available: Copies:

Fair trade & chocolate the divine story

TV Choice Productions.

Format:

Video disc

Publication Date

2010

Excerpt:

does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery

Available: Copies:

Public relations cases : international perspectives

Moss, Danny, 1954-

Format:

Books

Publication Date

2010

Excerpt:

-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place

Available: Copies:

Towards effective place brand management : branding European cities and regions

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Excerpt:

Place marketing -- Case studies.

Available: Copies:

Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
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ebrary http://site.ebrary.com/id/10364972

Format:

Books

Publication Date

2010

Excerpt:

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

Available: Copies:

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

Tourism -- Marketing.

Available: Copies:

How to brand nations, cities and destinations : a planning book for place branding

Moilanen, Teemu, 1972-

Format:

Books

Publication Date

2009

Excerpt:

Place marketing.

Available: Copies:

Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

Mastering fashion marketing

Jackson, Tim, 1963-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html

Format:

Books

Publication Date

2009

Excerpt:

Mastering fashion marketing / Jackson, Tim, 1963-

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Media ethics : cases and moral reasoning

Christians, Clifford G.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html

Format:

Books

Publication Date

2009

Excerpt:

? -- Pitching sex appeal -- A responsible parent? -- Marketing U.S. Latindad -- Gatekeepers: closing the door

Available: Copies:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald

Available: Copies:

Marketing ethics

Brenkert, George G.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Moral and ethical aspects.

Available: Copies:

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Sport marketing / Mullin, Bernard James.

Available: Copies:

Marketing and football : an international perspective

Desbordes, Michel.

Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing and football : an international perspective / Desbordes, Michel.

Available: Copies:

Shopping as an entertainment experience

Moss, Mark Howard, 1962-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038197.html

Format:

Books

Publication Date

2007

Excerpt:

Liminality, magic and the pleasure of the shopping place -- Shopping, leisure and the spectacle of

Available: Copies:

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

; Parametric design ; SHoP ; The legacy of modernism -- 6. (M)arketing : How marketing trumped (modernist

Available: Copies:

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict

Available: Copies:

Great employees only : how gifted bosses hire and de-hire their way to success

Dauten, Dale A.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005315.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006005315-d.html

Format:

Books

Publication Date

2006

Excerpt:

marketing -- Number 46. The team makes the stars while the stars make the team -- Number 47. Your work is

Available: Copies:

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

Available: Copies:

Distribution management : the place decision

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2005

Excerpt:

Distribution management : the place decision / Strydom, J. W. (Johan Wilhelm), 1952-

Available: Copies:

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

Marketing : a complete guide in pictures / McDonald, Malcolm.

Available: Copies:

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

Marketing : a practical approach

Rix, Peter.

Format:

Books

Publication Date

2004

Excerpt:

Marketing : a practical approach / Rix, Peter.

Available: Copies:

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

Basic marketing : a global-managerial approach / Perreault, William D., Jr.

Available: Copies:

Distribution management : the place decision

Strydom, Johan.

Format:

Books

Publication Date

2002

Excerpt:

Distribution management : the place decision / Strydom, Johan.

Available: Copies:

Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Social marketing : improving the quality of life / Kotler, Philip.

Available: Copies:

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Principles of service marketing and management / Lovelock, Christopher H.

Available: Copies:

Advertising copywriting

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

) -- Body Copy: Where Buyer Convincing Takes Place (Part A) -- Body Copy: Where Buyer Convincing Takes Place

Available: Copies:

From mind to market : reinventing the retail supply chain

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

Relationship marketing.

Available: Copies:

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

Applications in basic marketing : clippings from the popular business press / Perreault, William D.

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Basic marketing : a global-managerial approach / Perreault, William D.

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