Search Results for Public relations -- Research.

Primer of public relations research / Stacks, Don W., author.

Primer of public relations research / Stacks, Don W.

Positioning theory and strategic communication : a new approach to public relations research and

Qualitative research methods in public relations and marketing communications / Daymon, Christine.

A practitioner's guide to public relations research, measurement and evaluation / Stacks, Don W.

The global public relations handbook : theory, research, and practice / Sriramesh, Krishnamurthy.

Evaluating public relations : a best practice guide to public relations planning, research &amp

The global public relations handbook : theory, research, and practice / Sriramesh, Krishnamurthy.

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Routledge new directions in public relations and communication research

Routledge new directions in public relations & communication research.

Routledge new directions in public relations and communications research

subfield chapters on Comparative Politics, International Relations, American Government, Political Economy

Strategic planning for public relations / Silverman, Deborah A., author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

of advertising research -- Uses of advertising research -- Research ethics.

Public relations.

Public Relations: principles and practice Dalla Pria, Madel.

The public relations handbook Theaker, Alison HerausgeberIn.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Practice of public relations / Seitel, Fraser P.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

and experiences, and public relations -- Managing digital communications: online, social media, and

The public relations handbook / Theaker, Alison, author.

physical distribution -- Global marketing communications decisions i: advertising and public relations

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Public relations writing : the essentials of style and format / Thomas H. Bivins, University of

; Male victims under patriarchy ; Conclusion -- Positioning the elderly in gender relations. Introduction

Knowledge for whom? : public sociology in the making / Fleck, Christian, 1954-

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Health and medical public relations / Riggulsford, Myc.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Public health -- Research -- Methodology.

Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations -- United States -- Case studies.

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Public relations -- Research -- Methodology.

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects

Mitchell -- 20.Religious literacy and public service broadcasting: introducing a research agenda / Elaine

Oxford handbooks in political science & international relations

Public relations as activism : postmodern approaches to theory & practice / Holtzhausen, Derina

Handbook of comparative communication research / Esser, Frank, 1966-

sides now : viewing media through the public relations prism -- Research for health communication -- The

Public relations & advertising.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

Culture and public relations : links and implications / Sriramesh, Krishnamurthy.

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

The practice of public relations / Seitel, Fraser P.

Introducing public relations : theory and practice / Butterick, Keith.

Public relations writing : form and style / Newsom, Doug.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Political public relations : principles and applications / Strömbäck, Jesper.

Public relations -- Research.

The IABC handbook of organizational communication : a guide to internal communication, public

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Communicating with global publics: building a theoretical framework for international public relations / Paul S

An overview of the public relations function / Bowen, Shannon A.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Public relations strategy / Oliver, Sandra.

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Strategic planning for public relations / Smith, Ronald D., 1948-

Public relations -- Research.

Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Corporations -- Public relations.

: public relations, sponsorship, and corporate advertising.

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)

The public relations writer's handbook : the digital age / Aronson, Merry.

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Effective public relations / Cutlip, Scott M.

Exploring public relations / Tench, Ralph.

Public relations -- History -- 20th century.

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Strategic public relations management : planning and managing effective communication programs /

public relations -- Sales incentives, direct marketing, and website development -- Trade promotion

Today's public relations : an introduction / Heath, Robert L. (Robert Lawrence), 1941-

Public relations disasters : talespin--inside stories and lessons learnt / McCusker, Gerry, 1962-

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial

Qualitative methods in public health : a field guide for applied research / Ulin, Priscilla R.

Palestinian Arabs -- Public opinion.

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

public relations -- 16. Intercultural marketing negotiations 1 : people, trust and tasks.

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Public relations writing : form & style. Newsom, Doug.

Public Concern to Research to Practice -- 11. Exemplary Programs of Conflict-Resolution Education -- 12

The dynamics of employee relations / Blyton, Paul, 1953-

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

This is PR : the realities of public relations / Newsom, Doug.

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Public Relations.

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

Public relations : South African perspectives / Rensburg, Ronél S.

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17

The practice of public relations / Seitel, Fraser P.

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Handbook of public relations / Skinner, C. J.

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Public Relations.

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.

Introduction to public relations and advertising / Du Plessis, D. F.

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps

products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year

Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price

European Centre for Social Welfare Policy and Research.

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

This is PR : the realities of public relations / Newsom, Doug.

Excellence in public relations and communication management / Grunig, James E.

This is PR : the realities of public relations / Newsom, Doug.

meetings and news conferences -- Stories from public-relations sources -- The feature story -- Columns and