Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

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Title:

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Author:

Sakutukwa, Anesu.

Personal Author:

Sakutukwa, Anesu.

Publication Information:

2016.

Physical Description:

[8], 34 pages

General Note:

Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.

Subject Term:

Online strategy -- Research