by 
 Sissors, Jack Zanville, 1919-
 Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
 2002
Excerpt: 
Advertising media planning / Sissors, Jack Zanville, 1919-
by 
 Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
 2023
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.
by 
 Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
 2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
by 
 Katz, Helen E.
Format: 
Books
Publication Date 
 2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
by 
 Katz, Helen E.
Format: 
Books
Publication Date 
 2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
by 
 Katz, Helen.
Format: 
Books
Publication Date 
 2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
by 
 Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
 2025
Excerpt: 
Advertising.
by 
 Dalla Pria, Madel.
 Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
 2021
Excerpt: 
, Chapter 7: Planning and executing a PR programme ;  Chapter 8: Public relations budgeting; Chapter 9
by 
 Hackley, Christopher E., author.
Format: 
Books
Publication Date 
 2021
Excerpt: 
Advertising & promotion / Hackley, Christopher E., author.
by 
 Koekemoer, Ludi.
Format: 
Books
Publication Date 
 2020
Excerpt: 
 -- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
by 
 Schiffman, Leon G., author.
Format: 
Books
Publication Date 
 2019
Excerpt: 
, this text prepares readers for careers in brand management, advertising, and consumer research. The 12
by 
 Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
 2019
Excerpt: 
Advertising.
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