Gaining influence in public relations : the role of resistance in practice
Title:
Gaining influence in public relations : the role of resistance in practice
Author:
Berger, Bruce K.
ISBN:
9780805852929
9780805852936
Personal Author:
Publication Information:
Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006.
Physical Description:
xiii, 276 p. ; 24 cm.
Series:
LEA's communication series
Series Title:
LEA's communication series
Contents:
Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey.
Added Author:
Electronic Access:
Table of contents only http://www.loc.gov/catdir/enhancements/fy0629/2005049943-t.html