Search Results for Brand consumer behaviour -- Research

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Cover image for The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research -- South Africa
Available: Copies:
Cover image for The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
Cover image for How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
by 
Taylor, Kimberley
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
by 
Warren, Andrew
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
by 
Burger, Wouter.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Searching for the South African self-directed consumer : a research report into the level of self
Available: Copies:
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
by 
Muhwati, Olga.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
Available: Copies:
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
Cover image for Ethical marketing and the new consumer
Ethical marketing and the new consumer
by 
Arnold, Chris.
Format: 
Books
Publication Date 
2009
Excerpt: 
Ethical marketing and the new consumer / Arnold, Chris.
Available: Copies:
Cover image for Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
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