by 
 Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
 2017
Excerpt: 
: Organizational performance; Audience engagement; Special event; Alliance and coalition; Sponsorship; Strategic
by 
 Tench, Ralph, author.
Format: 
Books
Publication Date 
 2017
Excerpt: 
 -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion
by 
 Billings, Andrew C.
Format: 
Books
Publication Date 
 2015
Excerpt: 
 -- A Matter of Ethics: Playing at What Cost? -- Corporate Sponsorship -- Theoretically Speaking
by 
 O'Guinn, Thomas C.
 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
 2015
Excerpt: 
, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements
by 
 Byers, Terri author.
Format: 
Books
Publication Date 
 2012
Excerpt: 
 -- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR
by 
 Semenik, Richard J.
Format: 
Books
Publication Date 
 2012
Excerpt: 
, and support media -- Event sponsorship, product placements, and branded entertainment -- Integrating
by 
 Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
 2010
Excerpt: 
; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety
by 
 Van der Wagen, Lynn.
Format: 
Books
Publication Date 
 2010
Excerpt: 
 management or a reference for professionals such as Event Manager, Meeting Planner, Corporate Meeting Planner
by 
 Stotlar, David K.
Format: 
Books
Publication Date 
 2009
Excerpt: 
Corporate sponsorship -- United States.
by 
 Arens, William F.
 Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
 2008
Excerpt: 
 : public relations, sponsorship, and corporate advertising.
by 
 Clow, Kenneth E.
Format: 
Books
Publication Date 
 2007
Excerpt: 
 customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
by 
 Arens, William F.
Format: 
Books
Publication Date 
 2004
Excerpt: 
 relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative
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