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A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

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A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
Title:
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
Author:
Denny, Lincon.
Personal Author:
Denny, Lincon.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term:
Consumers' preferences -- South Africa.

Branding (Marketing)
Copies:
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