All about public relations : how to build business success on good communications

Summary

Revised and updated, this new edition takes into account changes in the CAM diploma syllabus and also the PR business itself. More substantial reference is made to public affairs and parliamentary, international and financial aspects of the business. In particular, there is increased coverage of the European market, with reference to the EEC and 1992. Case material has been replaced with new cases covering current topical areas.