Search Results for Katz, Helen E.

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000IIE
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
buying / Katz, Helen E.
Available: Copies:
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
buying / Katz, Helen E.
Available: Copies:
Cover image for Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
by 
Vanden Bergh, Bruce G.
Format: 
Books
Publication Date 
1999
Excerpt: 
Katz, Helen E.
Available: Copies:
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