Search Results for Marketing -- Philosophy.

IIE
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Cover image for Strategic corporate social responsibility : tools & theories for responsible management
Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR
Available: Copies:
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
Cover image for Marketing database analytics : transforming data for competitive advantage
Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.
Available: Copies:
Cover image for Applying scientific reasoning to the field of marketing : make better decisions
Applying scientific reasoning to the field of marketing : make better decisions
by 
Grapentine, Terry
Format: 
Books
Publication Date 
2012
Excerpt: 
Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry
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Cover image for An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative
An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative
An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative
by 
Christie, Kevin.
Format: 
Computer file
Publication Date 
2011
Excerpt: 
Marketing -- Philosophy.
Available: Copies:
Cover image for The SAGE handbook of marketing theory
The SAGE handbook of marketing theory
by 
Maclaran, Pauline.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Marketing -- Philosophy.
Available: Copies:
Cover image for Marketing theory : a student text
Marketing theory : a student text
Marketing theory : a student text
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Philosophy.
Available: Copies:
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Cover image for Critical marketing : issues in contemporary marketing
Critical marketing : issues in contemporary marketing
Critical marketing : issues in contemporary marketing
by 
Tadajewski, Mark.
Format: 
Books
Publication Date 
2008
Excerpt: 
Critical marketing : issues in contemporary marketing / Tadajewski, Mark.
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Cover image for Marketing theory
Marketing theory
by 
Maclaran, Pauline.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Philosophy.
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Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
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