by 
 Kotler, Philip, author.
Format: 
Books
Publication Date 
 2016
Excerpt: 
 integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by 
 McChesney, Robert Waterman, 1952-
 Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003794.html
Format: 
Books
Publication Date 
 2005
Excerpt: 
Mass media -- United States -- Forecasting.
by 
 Curran, Steve.
Format: 
Books
Publication Date 
 2003
Excerpt: 
Mass media -- Forecasting.