24 Results
000000000000IIE
by 
Datamonitor (Firm)
Format: 
Electronic Resources
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Datamonitor business information centre <Aug. 15, 2003>
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Fundamentals of information systems / Stair, Ralph M., author.
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Société de l'information.
Available: Copies:
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
advantage -- PART 2. Understanding the market. The global marketing environment -- Information management
Available: Copies:
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
media to share consistent information about products and services, communicating directly with culture
Available: Copies:
by 
Lesame, N. C.
Format: 
Books
Publication Date 
2012
Excerpt: 
New media in the information society / Lesame, N. C.
Available: Copies:
Cover image for Socio-technical networks : science and engineering design
by 
Hu, Fei.
Format: 
Books
Publication Date 
2011
Excerpt: 
RÉSEAUX SOCIAUX + SERVICES WEB + SOCIAL SOFTWARE (SOCIOLOGIE)
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
Cover image for Managing knowledge networks
by 
Johnson, J. David.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online information services.
Available: Copies:
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services
Available: Copies: