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The use of gamification as a marketing communication tool to engage with South African millenials

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The use of gamification as a marketing communication tool to engage with South African millenials
Title:
The use of gamification as a marketing communication tool to engage with South African millenials
Author:
Racitti, Riccardo.
Personal Author:
Racitti, Riccardo.
Publication Information:
2014.
Physical Description:
69 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.
Copies:
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