4 Results
0000IIE
Cover image for Raising the corporate umbrella : corporate communications in the 21st century
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2001
Excerpt: 
Schultz, Don E.
Available: Copies:
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
works / by Sandra Moriarty and Don Schultz -- Theories about health and advertising / by Joyce M
Available: Copies:
Cover image for Scenarios in marketing : from vision to decision
by 
Ringland, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E Schultz
Available: Copies:
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz
Available: Copies: