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The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

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The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
Title:
The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
Author:
Voigt, Nicolle.
Personal Author:
Voigt, Nicolle.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term:
Consumer behavior -- South Africa.

Fast food restaurants -- South Africa.

Consumers' preferences -- South Africa.

Advertising and mothers -- South Africa.

Advertising and children -- South Africa.

Child consumers.
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