Media and journalism : new approaches to theory and practice

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Title:

Media and journalism : new approaches to theory and practice

Author:

Bainbridge, Jason, author.

ISBN:

9780195588019

Personal Author:

Bainbridge, Jason, author.

Edition:

3rd edition.

Physical Description:

pages

General Note:

Includes index.

Contents:

pt. 1. Introducing media and journalism -- The public sphere -- The first mass medium -- The fourth estate -- The digital and social media environment -- pt. 2. Media institutions -- Radio : the tribal drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values and news culture in a changing world -- Broadcast news : keep it simple -- The elements of writing -- Subediting, news language and convention -- Specialist reporting : doing the rounds -- pt. 5. Frameworks and social contexts -- Ethics in communication -- Media practice, industry change and the law -- Convergence -- Postmodernity.

Subject Term:

Mass media -- Study and teaching (Higher)

Journalism -- Study and teaching (Higher)

Added Author:

Goc, Nicola,

Tynan, Elizabeth,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIE Sandton	General Books	000110647	070 BAN	1	Searching... Unknown
Searching... IIE Sandton	General Books	000110650	070 BAN	2	Searching... Unknown

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Summary

Media and Journalism: New Approaches to Theory and Practice (Third Edition) is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that students develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications. The third edition is divided into five parts, with the focus becoming progressively broader from journalism and news writing, to the larger mediasphere, to the media industries themselves, to the social, cultural and technological contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.