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1. 
Cover image for Marketing, principles & perspectives
Marketing, principles & perspectives
by 
Bearden, William O., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing, principles & perspectives / Bearden, William O., 1945-
Available: Copies:
2. 
Cover image for Marketing principles & perspectives
Marketing principles & perspectives
by 
Bearden, William O., 1945-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97024735.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/97024735.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97024735.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing principles & perspectives / Bearden, William O., 1945-
Available: Copies:
3. 
Cover image for Marketing : principles & perspectives
Marketing : principles & perspectives
Marketing : principles & perspectives
by 
Bearden, William O., 1945-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : principles & perspectives / Bearden, William O., 1945-
Available: Copies:
4. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
Format: 
Books
Publication Date 
2011
Excerpt: 
/ Bearden, William O., 1945-. Handbook of marketing scales.
Available: Copies:
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