Marketing in Africa

To like or not to like : an exploration of how South African brands use social media

How clothing colour affects personal brand communiction and perception

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

An explorative study of the narrative theme of advertising in private banking

Integrated marketing communication : a contemporary approach