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Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa
Title:
Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa
Author:
De Wet, Adrian.
Personal Author:
De Wet, Adrian.
Publication Information:
2009.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Subject Term:
Consumer behavior -- South Africa.

Young consumers -- South Africa.

Consumers, Black -- South Africa.
Copies: