How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
Title:
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
Author:
Dunn, Emanuela Enrica Samara.
Personal Author:
Publication Information:
2015.
Physical Description:
51 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author: