Priceless : turning ordinary products into extraordinary experiences

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Title:

Author:

LaSalle, Diana, 1949-

ISBN:

9781578517466

Personal Author:

LaSalle, Diana, 1949-

Publication Information:

Boston : Harvard Business School Press, c2003.

Physical Description:

xvii, 182 p. ; 25 cm.

Contents:

My kingdom for a horse : the key is value -- When is a banana not a banana? : the value experience -- The journey begins : the experience engagement process -- Getting a grip : the product component -- Was it good for you too? : the service component -- Surroundings : the environment component -- The gift : from the customer with love.

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015721844	658.5752 L338P 2003	1	Searching... Unknown

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Summary

A tactical guide to enhancing any product or service with value-adding experiences Shows the value of creating extraordinary customer experiences and offers ways to implement experience-based marketing strategies. Valuable addition to the literature: Picks up where The Experience Economy leaves off by taking experience out of the classroom and into the trenches. Tactical approach: Offers valuable frameworks to help readers understand how they can create a better experience for their customers and add value to their products. For example, the Experience Engagement Process provides companies with a system to evaluate how well their offering aligns with customer expectations, and the Four Components of Experience presents building blocks for creating an experience-focused marketing strategy.