Title:
One billion customers : lessons from the front lines of doing business in China
Author:
McGregor, James, 1953-
ISBN:
9781857883589
Personal Author:
Publication Information:
London : Nicholas Brealey, 2005.
Physical Description:
xix, 312 pages : 1 map ; 22 cm
General Note:
Includes index.
Contents:
Introduction : a startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the the future.
Abstract:
Foreign companies are flocking to China to both buy and sell. Now, the first book to present a coherent picture of China's emergence as a global economic power, 'One Billion Customers' maximises the expansive knowledge of a respected journalist, and the ultimate China business insider.
Subject Term: