IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
7 Results Found Subscribe to search results
0000000IIE
Print
1. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
2. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
plan / Mullins, John W. (John Walker)
Available: Copies:
3. 
Cover image for Getting to plan B : breaking through to a better business model
Getting to plan B : breaking through to a better business model
Getting to plan B : breaking through to a better business model
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2009
Excerpt: 
Getting to plan B : breaking through to a better business model / Mullins, John W. (John Walker)
Available: Copies:
4. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
5. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Mullins, John W. (John Walker)
Available: Copies:
6. 
Cover image for Marketing strategy
Marketing strategy
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2005
Excerpt: 
Mullins, John W. (John Walker)
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location