Mastering the hype cycle : how to choose the right innovation at the right time

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Title:

Author:

Fenn, Jackie.

ISBN:

9781422121108

Personal Author:

Fenn, Jackie.

Publication Information:

Boston, Mass. : Harvard Business Press, c2008.

Physical Description:

xviii, 237 p. : ill. ; 24 cm.

Series:

Gartner, Inc./Harvard Business School Press series.

Series Title:

Gartner, Inc./Harvard Business School Press series.

Contents:

Hype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the innovation candidates -- Rank : prioritizing the candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer : making it happen -- Future cycles.

Subject Term:

Technological innovations -- Management.

Organizational change.

Added Author:

Raskino, Mark.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025527603	658.406 F334M 2008	1	Searching... Unknown

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Summary

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.

It doesn't have to be this way. In Mastering the Hype Cycle , Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.

Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.

The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.