Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana
Title:
Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana
Author:
Woolf, Sara.
Personal Author:
Publication Information:
2008.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author: