Advertising & promotion / Hackley, Christopher E., author.

Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

groupings -- The grapevine -- Phatic communication -- Conclusion -- Summary -- Practical Exercises -- Self-Evaluation

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

: on the evaluation and devaluation of oriental carpets / Afterword: evaluative practices in the

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Advertising -- Developing the Message -- Visual Message -- Verbal Message -- Advertising Layout -- Advertising

Advertising -- Evaluation.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Evaluation -- Feedback -- Aligning Staff with the Brand -- Case Study: Delivering Kingfisher First's Brand

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Web sites -- Evaluation.

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Chapters online : graphics, advertising, and evaluation.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Public relations -- Evaluation -- Case studies.

Advertising : principles & practice / Wells, William, 1926-

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Advertising media planning / Sissors, Jack Zanville, 1919-

-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales

A guide to finding quality information on the Internet : selection and evaluation strategies /

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business

Advertising communications & promotion management / Rossiter, John R.

Advertising research : theory and practice / Davis, Joel, 1950-

. Execution. Ch. 19. Plan Execution -- pt. 4. Evaluation. Ch. 20. Plan Evaluation. Ch. 21. Marketing Research

Advertising copy -- Evaluation.

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling