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Print
by 
Warren, Andrew
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Sensory marketing, consumer psychology and the future of branding within the airline industry
Available: Copies:
by 
Engelbrecht, Willy.
Format: 
Books
Publication Date 
2025
Excerpt: 
transportation -- Motor carriers -- Railroads -- Airlines -- Water carriers and pipelines -- Third party
Available: Copies:
3. 
Cover image for Managing and using information systems : a strategic approach
by 
Pearlson, Keri E., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
"It is now obvious that in the 2022 holiday period that Southwest Airlines did have its very own
Available: Copies:
4. 
Cover image for Customer service : skills for success
by 
Lucas, Robert W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
's, and Southwest Airlines. Additionally, Connect has role-playing application-based activities to help
Available: Copies:
5. 
Cover image for Fundamentals of risk management : understanding, evaluating and implementing effective enterprise risk management
by 
Hopkin, Paul, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
examples including BP, Singapore Airlines and Darktrace, this book provides a full analysis of changes in
Available: Copies:
by 
Engelbrecht, Willy.
Format: 
Books
Publication Date 
2019
Excerpt: 
transportation -- Motor carriers -- Railroads -- Airlines -- Water carriers and pipelines -- Third party
Available: Copies:
7. 
Cover image for Transportation : a global supply chain perspective
by 
Novack, Robert A., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Airlines -- Water carriers and pipelines -- Third party logistics -- Transportation risk management
Available: Copies:
8. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-position-strategy model -- Further developments and criticisms -- Case study 6.1 Scandinavian Airlines and the Dash 8 Q400
Available: Copies:
9. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
.Globalization and the International Environment -- Profile: Virgin Australia Airlines -- Chapter Objectives
Available: Copies:
10. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
Skype -- Endnotes -- Cases -- Brazil's Gol Airlines -- Staffing Policy at AstraZeneca.
Available: Copies:
11. 
Cover image for Personal and organizational excellence through servant leadership : learning to serve, serving to lead, leading to transform
by 
Sendjaya, Sen, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
workplaces such as Starbucks, Southwest Airlines, Ritz-Carlton, and ServiceMaster apply servant leadership
Available: Copies:
12. 
Cover image for Strategic management : text and cases
by 
Dess, Gregory G.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG
Available: Copies:
13. 
Cover image for Conscious capitalism : liberating the heroic spirit of business
by 
Mackey, John, 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens
Available: Copies:
by 
Deane, Alistair.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
David and Goliath : a study of the South African domestic airline business from a brand health
Available: Copies:
15. 
Cover image for Globally responsible leadership : Managing according to the UN global compact.
by 
Lawrence, Joanne T.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Oana Branzei, Kim Poldner Canadian Solar -- Paul W. Beamish, Jordan Mitchell Scandinavian Airlines: The
Available: Copies:
16. 
Cover image for Commodity risk management : theory and application
by 
Poitras, Geoffrey, 1954-
Format: 
Books
Publication Date 
2013
Excerpt: 
Companies -- 3.2.Canadian Oil and Gas Exploration and Development -- 3.3.Airlines and Jet Fuel Hedging.
Available: Copies:
17. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
Hood -- Southwest Airlines in 2010 : culture, values, and operating practices -- Norton Lilly
Available: Copies:
18. 
Cover image for Money laundering : a guide for criminal investigators
by 
Madinger, John.
Format: 
Books
Publication Date 
2012
Excerpt: 
? -- More Money Laundering Schemes -- American Airlines -- Braniff Airlines -- George Steinbrenner and
Available: Copies:
19. 
Cover image for Competition and regulation in the airline industry : puppets in chaos
by 
Truxal, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Competition and regulation in the airline industry : puppets in chaos / Truxal, Steven.
Available: Copies:
20. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon
Available: Copies:
21. 
Cover image for Terror, security, and money : balancing the risks, benefits, and costs of homeland security
by 
Mueller, John E.
Format: 
Books
Publication Date 
2011
Excerpt: 
: infrastructure -- Protecting the airlines -- Assessing policing, mitigation, resilience -- Conclusions and
Available: Copies:
22. 
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
emerging technologies and the Internet, but to other industries--telecommunications, airlines, television
Available: Copies:
23. 
Cover image for The economics of tourism
by 
Reece, William S.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Ch. 6. Pricing tourism services -- Ch. 7. Airlines -- Ch. 8. Tourist travel by automobile, rail, and
Available: Copies:
24. 
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2009
Excerpt: 
emerging technologies and the Internet, but to other industries--telecommunications, airlines, television
Available: Copies:
25. 
Cover image for Transport and tourism : global perspectives
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
industry, challenges posed by low-cost airlines and other innovative forms of transport provision, the
Available: Copies:
26. 
Cover image for Entrepreneurs, managers, and leaders : what the airline industry can teach us about leadership
by 
Mayo, Anthony J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Entrepreneurs, managers, and leaders : what the airline industry can teach us about leadership /
Available: Copies:
27. 
Cover image for Contemporary challenges to international business
by 
Academy of International Business. UK Chapter. Conference.
Format: 
Books
Publication Date 
2009
Excerpt: 
Emergence of Low-Cost Airlines in Africa: A Preliminary Analysis of Internal and External Drivers / Joseph
Available: Copies:
28. 
Cover image for Operational risk management : a case study approach to effective planning and response
by 
Abkowitz, Mark David.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 16. Hurricane Katrina -- Pt. 4. Success Stories -- Ch. 17. United Airlines Flight 232 -- Ch. 18
Available: Copies:
29. 
Cover image for Operations research and management science handbook
by 
Ravindran, A., 1944-
Format: 
Books
Publication Date 
2008
Excerpt: 
Control -- 17. Reliability -- 18. Production Systems -- 19. Energy Systems -- 20. Airlines -- 21. Finance
Available: Copies:
30. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the
Available: Copies:
31. 
Cover image for Reclaiming the sky : 9/11 and the untold story of the men and women who kept America flying
by 
Murphy, Tom (Tom Aloysius), 1949-
Format: 
Books
Publication Date 
2007
Excerpt: 
Airlines -- United States -- Employees.
Available: Copies:
32. 
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Southwest Airlines -- Surrey Police -- Toyota Australia -- Westminster City Council, London -- Volvo XC90
Available: Copies:
34. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
comments on US airlines / Bradley Ferguson -- Myths and promises of buzz marketing / Stéphane Allard
Available: Copies:
35. 
Cover image for The handbook of large group methods : creating systemic change in organizations and communities
by 
Bunker, Barbara Benedict.
Format: 
Books
Publication Date 
2006
Excerpt: 
crisis -- Back from the brink at American airlines / Beth Ganslen -- From fragmentation to coherence : an
Available: Copies:
36. 
Cover image for Tourism : a modern synthesis
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2006
Excerpt: 
Tourism, the impact of low-cost airlines and the rapid growth of online travel, and the effects of the
Available: Copies:
38. 
Cover image for Losing my virginity : the autobiography
by 
Branson, Richard.
Format: 
Books
Publication Date 
2005
Excerpt: 
Airlines.
Available: Copies:
39. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole
Available: Copies:
40. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--Jacket.
Available: Copies:
41. 
Cover image for Air transportation : a management perspective
by 
Wells, Alexander T.
Format: 
Books
Publication Date 
2004
Excerpt: 
Airlines -- Management.
Available: Copies:
by 
Turney, Mary Ann.
Format: 
Books
Publication Date 
2004
Excerpt: 
Airlines -- Minority employment -- United States.
Available: Copies:
43. 
Cover image for A bias for action : how effective managers harness their willpower, achieve their goals, and stop wasting time
by 
Bruch, Heike.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Based on a ten-year study of managerial behavior in industries from banking to software to airlines to
Available: Copies:
44. 
Cover image for New corporate cultures that motivate
by 
Haasen, Adolf.
Format: 
Books
Publication Date 
2003
Excerpt: 
Mercedes-Benz -- 6. The Culture of "LUV": Southwest Airlines -- 7. A Different Perspective: Cultures with a
Available: Copies:
45. 
Cover image for Manual of travel agency practice
by 
Syratt, Gwenda.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Car rental -- Ferry services and railways -- Airlines -- Technology -- The Internet -- Insurance
Available: Copies:
46. 
Cover image for Strategic human resource management
by 
Mello, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Influencing How "Investment Oriented" an Organization Is -- Southwest Airlines: A Case Study Linking Employee
Available: Copies:
47. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of
Available: Copies:
by 
Perlitz, Lee.
Format: 
Books
Publication Date 
2001
Excerpt: 
Airlines -- Rates -- Australia.
Available: Copies:
49. 
Cover image for Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines
Available: Copies:
by 
Salas, Eduardo.
Format: 
Books
Publication Date 
2001
Excerpt: 
Airlines -- Employees -- Training of.
Available: Copies:
51. 
Cover image for Managing human resources : a partnership perspective
by 
Schuler, Randall S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Ch. 16. The HR Profession -- End-of-Text Case: Southwest Airlines: Can Luv Rule the World? -- End
Available: Copies:
52. 
Cover image for Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Microsoft: harnessing innovation. Southwest Airlines: "Try to match our prices". GM's Saturn: a new auto
Available: Copies:
53. 
Cover image for Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use
Available: Copies:
54. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Relationships between tour operators and charter airlines -- Airports -- Charter operations -- Costing charter
Available: Copies:
55. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Base-Fort Security Group -- Singapore Airlines -- Ch. 4. Positioning a Service in the Marketplace -- Ch
Available: Copies:
56. 
Cover image for Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Financial advisers and savings and investment products / Christine Ennew and Mary Hartley -- 10. Airlines
Available: Copies:
57. 
Cover image for Economics : principles, problems, and policies
by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Industrial Policy -- Deregulation of the Airlines -- Agriculture: Economics and Policy Economics of
Available: Copies:
58. 
Cover image for A practical guide to fares and ticketing
by 
Semer-Purzycki, Jeanne.
Format: 
Books
Publication Date 
1994
Excerpt: 
Airlines -- Reservation systems -- United States -- Handbooks, manuals, etc.
Available: Copies:
by 
Moore, Kenneth C., 1934-
Format: 
Books
Publication Date 
1991
Excerpt: 
Airport, aircraft, and airline security / Moore, Kenneth C., 1934-
Available: Copies:
by 
Moore, K.C
Format: 
Books
Publication Date 
1991
Excerpt: 
Airport, aircraft and airline security Moore, K.C
Available: Copies:
61. 
Cover image for Moments of truth
by 
Carlzon, Jan.
Format: 
Books
Publication Date 
1989
Excerpt: 
Scandinavian Airlines System -- Management.
Available: Copies:
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