Title:
Social marketing : strategies for changing public behavior
Author:
Kotler, Philip.
ISBN:
9780029184615
9780743238441
Personal Author:
Publication Information:
New York : Free Press ; London : Collier Macmillan, ©1989.
Physical Description:
xii, 401 pages : illustrations ; 25 cm
Contents:
Understanding Social Marketing -- Analyzing the Social Marketing Environment -- Developing Social Marketing Programs -- Managing Social Marketing -- Epilogue.
Abstract:
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Added Author:
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html