Brands and branding in South Africa : key success stories.

The psychological impact of repetition : a cartoon & branding perspective

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

The annual : advertising, media, marketing and branding

To capture and filter information into brand intelligence

Digital branding : how to successfully build and measure a brand online

Brand management : A South African Perspective

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Experiential Marketing : integrated theory & strategic application.

Brand metrics measuring brand efficacy along the customer journey

Strategic creativity : a business field guide to advertising, branding, and design

Brand management : A South African Perspective

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Brand management : co-creating meaningful brands

Brand activism from purpose to action

Strategic brand management

Brand management : co-creating meaningful brands

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Handbook on place branding and marketing

The brand book : Mauritius 2016

Brand strategy 3 : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Brand communication in context : reading pack.

The impact of technology on branding

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Small data : the tiny clues that uncover huge trends

Creating a brand identity : a guide for designers

Introduction to creative brand communication : reading pack.

Introduction to creative brand building communication : reading pack.

Brand building in the NPO sector : to build or not to build?

Branding the ordinary

A study on why a person brand becomes more popular after ...

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Banks and their physical space : how design can enhance traditional banking brands

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Marketing Madiba

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Marketing fashion : strategy, branding and promotion

Saving South Africa's youth : building socially responsible brands in financial ...

The analysis of the Sophiatown brand development

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Music and its relevance to brand personality amongst the female youth market

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Brand communication and leadership : reading pack.

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

The social employee : how great companies make social media work

You branding : reinventing your personal identity as a successful brand

The impact of a city brand on the perceptions of its creative sector

Brand media strategy : integrated communications planning in the digital era

Brand schizo

The annual 2013/14 : advertising, media, marketing and branding

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Brand influences on gender roles in home and child care

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Fashion Branding and Consumer Behaviors : Scientific Models

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Retail marketing and branding : a definitive guide to maximizing ROI

Brand revolution : rethinking brand identity

60-minute brand strategist : the essential brand book for marketing professionals

Brand breakout : how emerging market brands will go global

Designing brand identity : an essential guide for the whole branding team

The brand book : how to build a profitable brand : fast, effectively and efficiently

Brand and marketing management : reading pack.

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Fundamentals of branding

The art of branding : a cross-country comparative study of two contemporary art galleries

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Manager's guide to online marketing

Grow the core : a practical workout to grow your core brand and business

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

The 'made in Germany' champion brands : national branding, innovation and world export leadership

Branding television

Positioning the brand : an inside-out approach

Brand resilience : managing risk and recovery in a high-speed world

We first : how brands and consumers use social media to build a better world

Brand management : Principles and Practices

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

"Kardashian Khaos!" personal branding : turning people into brands

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

Social media and brand wareness

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Barbie : from a friend to a friend

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

The annual 2011/12 : advertising, media, marketing and branding

The annual 2012/13 : advertising, media, marketing and branding.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Handmade branding : exploring how the nature of creating craft products informs the branding of craft business

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

Design entrepreneurs 'agents of change'

Brandstorm : surviving and thriving in the new consumer-led marketplace

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Uprising : how to build a brand-and change the world-by sparking cultural movements

Customers first : dominate your market by winning them over where it counts the most

Luxury brand management : a world of priviledge

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Landing page optimization : the definitive guide to testing and tuning for conversions

Branding in governance and public management

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Marketing your own business

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

An exploration of branding within the Durban underground music industry

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

An explorative study of the narrative theme of advertising in private banking

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

The annual 2010/11 : advertising, media, marketing and branding

33rd Loeries annual

An explorative study into the church marketing and branding of the Christian church

Destination brands : managing place reputation

Wikibrands : reinventing your company in a customer-driven marketplace

Harvard business review on reinventing your marketing.

Brands and branding geographies

How cool brands stay hot : branding to generation Y

Brand resilience : managing risk and recovery in a high-speed world

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Personal brands : manage your life with talent and turn it into a unique experience

The economy of brands

Integrated brand marketing and measuring returns

Contemplating corporate marketing, identity and communication

No logo : no space, no choice, no jobs

Experience the message : how experiential marketing is changing the brand world.