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1. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
Persuasive messages : The Process of Influence / Benoit, William L.
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2. 
Cover image for The sourcebook for political communication research : methods, measures, and analytical techniques
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
Analysis in Political Communication / William L. Benoit -- V.DISCOURSE ANALYSIS -- 15.The Use of Focus
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