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1. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
How cool brands stay hot : branding to Generation Y / Bergh, Joeri van den, 1971-
Available: Copies:
2. 
Cover image for Marketing communications : a European perspective
Marketing communications : a European perspective
Marketing communications : a European perspective
by 
Pelsmacker, Patrick de, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Bergh, Joeri van den, 1971-
Available: Copies:
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