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1. 
Cover image for Big data @ work : dispelling the myths, uncovering the opportunities
by 
Davenport, Thomas H., 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
Big data @ work : dispelling the myths, uncovering the opportunities / Davenport, Thomas H., 1954-
Available: Copies:
2. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
Available: Copies:
3. 
Cover image for Big data analytics strategies for the smart grid
by 
Stimmel, Carol L., 1965-
Format: 
Books
Publication Date 
2015
Excerpt: 
Big data analytics strategies for the smart grid / Stimmel, Carol L., 1965-
Available: Copies:
4. 
Cover image for The visual organization : data visualization, big data, and the quest for better decisions
by 
Simon, Phil. (DE-588)141421088
Format: 
Books
Publication Date 
2014
Excerpt: 
The visual organization : data visualization, big data, and the quest for better decisions / Simon
Available: Copies:
5. 
Cover image for The data revolution : big data, open data, data infrastructures & their consequences
by 
Kitchin, Rob author.
Format: 
Books
Publication Date 
2014
Excerpt: 
The data revolution : big data, open data, data infrastructures & their consequences / Kitchin
Available: Copies:
6. 
Cover image for Big data : understanding how data powers big business
by 
Schmarzo, Bill.
Format: 
Books
Publication Date 
2013
Excerpt: 
Big data : understanding how data powers big business / Schmarzo, Bill.
Available: Copies:
7. 
Cover image for Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
8. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
9. 
Cover image for The practice of research in criminology and criminal justice
by 
Bachman, Ronet, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Criminology -- Social Network Analysis Crime Mapping, and Big Data -- Evaluation and Policy Analysis -- Mixing
Available: Copies:
10. 
Cover image for Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business
Available: Copies:
11. 
Cover image for Management information systems : harnessing technologies for business & society
by 
Issa, Tomayess, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
responsibility and big data· Definition boxes to consolidate understanding of key terms· Illustrative examples to
Available: Copies:
12. 
Cover image for Accounting information systems
by 
Richardson, Vernon J. VerfasserIn.
Format: 
Books
Publication Date 
2024
Excerpt: 
Accounting -- Data processing.
Available: Copies:
13. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and
Available: Copies:
14. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
Available: Copies:
15. 
Cover image for Research methods in practice : strategies for description and causation
by 
Remler, Dahlia K., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
qualitative data -- Big data -- Linking data -- Some limitations of secondary data -- Conclusion -- Exercises
Available: Copies:
16. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing
Available: Copies:
17. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
18. 
Cover image for The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
Available: Copies:
19. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a
Available: Copies:
20. 
Cover image for Database systems : design, implementation, and management
by 
Coronel, Carlos, author.
Format: 
Books
Publication Date 
2019 2018
Excerpt: 
Data Warehouses -- 14. Big Data Analytics and NoSQL -- Part V: DATABASES AND THE INTERNET -- 15
Available: Copies:
21. 
Cover image for Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy
Available: Copies:
22. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
Available: Copies:
23. 
Cover image for 21 lessons for the 21st century
by 
Harari, Yuval N., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- When You Grow Up, You Might Not Have a Job -- Liberty -- Big Data Is Watching You -- Equality -- Those
Available: Copies:
24. 
Cover image for Principles of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
addresses analytics, big data, business intelligence, cloud computing, cybercrime, e-commerce, enterprise
Available: Copies:
25. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a
Available: Copies:
26. 
Cover image for Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Principles of SCM -- 15-3.Supply Chain Analytics and Big Data -- On The Line: The Changing Geography of
Available: Copies:
27. 
Cover image for Database systems : design, implementation, and management
by 
Coronel, Carlos, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Data Warehouses -- 14. Big Data Analytics and NoSQL -- Part V: Databases and the Internet -- 15
Available: Copies:
28. 
Cover image for Business driven technology
by 
Baltzan, Paige, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
organizational information : data warehouses -- Understanding big data and its impact on business -- Unit three
Available: Copies:
29. 
Cover image for WTF : what's the future and why it's up to us
by 
O'Reilly, Tim, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data. `The man who can really can
Available: Copies:
30. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2017 2014
Excerpt: 
Big Data? -- 3. Social Media as Participatory Culture -- 4. Social Media and Communication Power
Available: Copies:
31. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
32. 
Cover image for The essentials of finance and accounting for nonfinancial managers
by 
Fields, Edward (Financial consultant), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
statements, and annual reports; sift through conflicting data to find the most relevant figures; locate key
Available: Copies:
33. 
Cover image for Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2016
Excerpt: 
Small data : the tiny clues that uncover huge trends / Lindström, Martin, 1970-
Available: Copies:
34. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Applications -- VELUX, Denmark -- Data Management -- Hierarchy of Data -- Data Entities, Attributes, and Keys
Available: Copies:
35. 
Cover image for Computer organization and architecture : designing for performance
by 
Stallings, William.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Intel x86 and ARM Data Types -- Types of Operations -- Intel x86 and ARM Operation Types -- Key Terms
Available: Copies:
36. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
Available: Copies:
37. 
Cover image for Research methods, statistics, and applications
by 
Adams, Kathrynn Ann, author.
Format: 
Regular print
Publication Date 
2015 2014
Excerpt: 
and Reliability and Validity -- Using Data Analysis Programs -- Entering Data -- Computing Scale
Available: Copies:
38. 
Cover image for The student's guide to cognitive neuroscience
by 
Ward, Jamie, 1972-
Format: 
Books
Publication Date 
2015
Excerpt: 
sometimes disagree with lesion data? -- Brain-reading: is "Big Brother" round the corner? -- Dissociations
Available: Copies:
39. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
: Decoded. Chapter 13; Big Data 101. Chapter 14; People Are Brands. 15; Brands are People. Chapter 16; A
Available: Copies:
40. 
Cover image for Evaluation fundamentals : insights into program effectiveness, quality, and value
by 
Fink, Arlene, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Baseline Data -- Interim Data and Formative Evaluation -- Process or Implementation Evaluation -- Summative
Available: Copies:
41. 
Cover image for Information technology for management : digital strategies for insight, action, and sustainable performance
by 
Turban, Efraim, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Data governance and IT architecture support long-term performance -- Data management, big data
Available: Copies:
42. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
43. 
Cover image for Procurement 20/20 : supply entrepreneurship in a changing world
by 
Spiller, Peter, 1972-
Format: 
Books
Publication Date 
2014
Excerpt: 
. Big data and the global grid : procurement's new role in data-driven decision making -- Chapter 6
Available: Copies:
44. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Level Organization Functions Big Data: The Big Opportunity for Enterprise Level Organizations Don't Let
Available: Copies:
45. 
Cover image for Research foundations : how do we know what we know?
by 
Woodwell, Douglas.
Format: 
Books
Publication Date 
2014
Excerpt: 
Instruments -- "Media"-ted Data Collection: Obtaining Data From the Middleman -- Qualitative Mediated
Available: Copies:
46. 
Cover image for Statistics for healthcare professionals : an introduction
by 
Scott, Ian, 1964- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
association: chi-square -- 17. Tests for association: correlation and regression -- 18. How big a sample
Available: Copies:
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men
Available: Copies:
by 
Zhao, Yanchang, 1977-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
R and data mining : examples and case studies / Zhao, Yanchang, 1977-
Available: Copies:
49. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
Nielsen's Broadcast Data System -- Mediabase 24/7 -- Mediaguide -- Music Xray -- Next Big sound
Available: Copies:
50. 
Cover image for Practical programming : an introduction to computer science using Python 3
by 
Gries, Paul, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
data using lists -- Repeating code using loops -- Reading and writing files -- Storing data using other
Available: Copies:
51. 
Cover image for Completing your qualitative dissertation : a road map from beginning to end
by 
Bloomberg, Linda Dale.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- About the authors -- Taking charge of yourself and your work -- A complete dissertation : the big
Available: Copies:
by 
Lecler, Yveline.
Format: 
Books
Publication Date 
2012
Excerpt: 
United States patenting data set (1975--2002) / Christian Le Bas -- ch. 9 University patent portfolios in
Available: Copies:
by 
Golding, Paul, 1968-
Format: 
Books
Publication Date 
2011
Excerpt: 
significant, such as the potential for finding new meaning in data in the world of BIG DATA platforms, often
Available: Copies:
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
and problems -- Data collection strategies for assessment and evaluation -- Program planning : the big
Available: Copies:
55. 
Cover image for Principles of quantitative development
by 
Thulasidas, Manoj.
Format: 
Books
Publication Date 
2010
Excerpt: 
features. -- 8.2.1 Pricing tool features. -- 8.2.2 Data types support. -- 8.3 User interface. -- 8.3.1 Main
Available: Copies:
56. 
Cover image for Beautiful visualization : [looking at data through the eyes of experts]
by 
Steele, Julie (Julia S.)
Format: 
Books
Publication Date 
2010
Excerpt: 
Beautiful visualization : [looking at data through the eyes of experts] / Steele, Julie (Julia S.)
Available: Copies:
by 
Schonberger, Richard.
Format: 
Books
Publication Date 
2008
Excerpt: 
reveals invaluable benchmark data and guidance, prominently including long-term "leanness" data for over
Available: Copies:
by 
Hahn, Christopher.
Format: 
Books
Publication Date 
2008
Excerpt: 
Qualitative research -- Data processing.
Available: Copies:
by 
Grant, Terri, 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
: informal and formal group interaction -- Communication : gathering data and composing your message
Available: Copies:
by 
Daab, Ralf.
Format: 
Books
Publication Date 
2007
Excerpt: 
portrait and information about themselves. An index with the contact data of the designers is enclosed.
Available: Copies:
61. 
Cover image for Manager's guide to making decisions about information systems
by 
Gray, Paul, 1930-
Format: 
Books
Publication Date 
2006
Excerpt: 
Decision making -- Data processing.
Available: Copies:
by 
Smith, D. V. L. (David Van Lloyd)
Format: 
Books
Publication Date 
2004
Excerpt: 
. Compensating for imperfect data -- 7. Developing the analysis strategy -- 8. Organizing the qualitative data
Available: Copies:
63. 
Cover image for Using benchmarking to inform practice in higher education
by 
Schuh, John H.
Format: 
Books
Publication Date 
2002
Excerpt: 
postsecondary education data system. -- 3. Using benchmarking to influence tuition and fee decisions. --4. Penn
Available: Copies:
64. 
Cover image for Designing Web graphics.3
by 
Weinman, Lynda.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Alternatives to HTML Using Artwork -- Width and Height Attributes for Spacers -- Tables for Alignment -- Data
Available: Copies:
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