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1. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
television, cinema advertising, live mobile billboards, poster campaigns and many more. ; Checklists are
Available: Copies:
2. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity
Available: Copies:
3. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
play a role in their day-to-day lives. Your students experience marketing through billboards
Available: Copies:
4. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
Hey, Whipple, squeeze this : a guide to creating great ads
Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Format: 
Books
Publication Date 
2003
Excerpt: 
, radio, billboards, and more, while regaling you with hilarious war stories."--Jacket.
Available: Copies:
5. 
Cover image for Advertising today
Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically
Available: Copies:
6. 
Cover image for The discourse of advertising
The discourse of advertising
by 
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared
Available: Copies:
7. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with
Available: Copies:
8. 
Cover image for Gotcha! : the art of the billboard
Gotcha! : the art of the billboard
Gotcha! : the art of the billboard
by 
Yew, Wei, 1943-
Format: 
Books
Publication Date 
1990
Excerpt: 
Gotcha! : the art of the billboard / Yew, Wei, 1943-
Available: Copies:
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