The PR practitioner's desktop guide

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Title:

The PR practitioner's desktop guide

Author:

Black, Caroline, 1956-

ISBN:

9781854182609

Personal Author:

Black, Caroline, 1956-

Publication Information:

London : Hawksmere, c2001.

Physical Description:

243 p. ; 23 cm.

Subject Term:

Public relations -- Handbooks, manuals, etc.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015747799	659.2 B627P 2001	1	Searching... Unknown

This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

Available:*

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Summary

Summary