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1. 
Cover image for On brand
by 
Olins, Wally, 1930-2014.
Format: 
Books
Publication Date 
2003
Excerpt: 
On brand / Olins, Wally, 1930-2014.
Available: Copies:
2. 
by 
Stopforth, Mike.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
by 
Haig, Matt
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand failures Haig, Matt
Available: Copies:
4. 
by 
Lindstrom, Martin
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand sense Lindstrom, Martin
Available: Copies:
5. 
by 
Wreden, Nick
Format: 
Books
Publication Date 
2005
Excerpt: 
Profit brand Wreden, Nick
Available: Copies:
6. 
by 
Lindstrom, Martin
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand child Lindstrom, Martin
Available: Copies:
by 
Riezebos, Rik
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand management Riezebos, Rik
Available: Copies:
8. 
by 
Olins, Wally
Format: 
Books
Publication Date 
2003
Excerpt: 
On brand Olins, Wally
Available: Copies:
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand management / Klopper, H. B., 1974-
Available: Copies:
10. 
Cover image for Brand management
by 
Dall'Olmo Riley, Francesca.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand management / Dall'Olmo Riley, Francesca.
Available: Copies:
11. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
12. 
by 
De Mesa, Alycia
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand avatar De Mesa, Alycia
Available: Copies:
13. 
Cover image for Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand leadership / Aaker, David A., 1938-
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand Leadership Aaker, David A.
Available: Copies:
15. 
Cover image for Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- United States -- Management.
Available: Copies:
16. 
Cover image for Brand management
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Brand management / De Chernatony, L. (Leslie)
Available: Copies:
by 
Benedict, Elsie, 1976-
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand management. 1 / Benedict, Elsie, 1976-
Available: Copies:
by 
Oosthuizen, Thomas
Format: 
Books
Publication Date 
2013
Excerpt: 
The brand book Oosthuizen, Thomas
Available: Copies:
by 
Wheeler, Alina
Format: 
Books
Publication Date 
2009
Excerpt: 
Designing brand identity Wheeler, Alina
Available: Copies:
by 
Ind, Nicholas
Format: 
Books
Publication Date 
2007
Excerpt: 
Living the brand Ind, Nicholas
Available: Copies:
21. 
Cover image for Strategic brand management
by 
Elliott, Richard, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
Strategic brand management / Elliott, Richard, 1950-
Available: Copies:
22. 
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Designing brand experiences / Landa, Robin.
Available: Copies:
23. 
Cover image for The brand gap
by 
Neumeier, Marty
Format: 
Books
Publication Date 
2006
Excerpt: 
The brand gap Neumeier, Marty
Available: Copies:
by 
Anholt, Simon
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand new justice Anholt, Simon
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand portfolio strategy Aaker, David A.
Available: Copies:
26. 
Cover image for United we brand
by 
Moser, Mike
Format: 
Books
Publication Date 
2003
Excerpt: 
United we brand Moser, Mike
Available: Copies:
27. 
Cover image for Brand asset management
by 
Davis, Scott
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand asset management Davis, Scott
Available: Copies:
by 
Knapp, Duane.E
Format: 
Books
Publication Date 
2000
Excerpt: 
The brand mindset Knapp, Duane.E
Available: Copies:
by 
Keller, Kevin Lane
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic brand management Keller, Kevin Lane
Available: Copies:
30. 
Cover image for Strategic brand management
by 
Kapferer, Jean-Noel
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic brand management Kapferer, Jean-Noel
Available: Copies:
by 
Upshaw, Lynn.B
Format: 
Books
Publication Date 
1995
Excerpt: 
Building brand identity Upshaw, Lynn.B
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Managing brand equity Aaker, David A.
Available: Copies:
by 
Cant, Michael
Format: 
Books
Publication Date 
2025
Excerpt: 
International Brand management / Cant, Michael
Available: Copies:
34. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies:
35. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
Available: Copies:
36. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
Available: Copies:
by 
Keller, Kevin Lane
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic brand management Keller, Kevin Lane
Available: Copies:
by 
Veii, Vetarera.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
39. 
Cover image for Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Developing winning brand strategies / Finskud, Lars.
Available: Copies:
by 
Eberl, Nikolaus.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brandovation : celebrating your brand / Eberl, Nikolaus.
Available: Copies:
by 
Boynton, Rachel
Format: 
Books
Publication Date 
2006
Excerpt: 
Our brand is crisis Boynton, Rachel
Available: Copies:
by 
Milligan, Andy
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand it like Beckham Milligan, Andy
Available: Copies:
by 
Bedbury, Scott
Format: 
Books
Publication Date 
2003
Excerpt: 
A new brand world Bedbury, Scott
Available: Copies:
by 
Marconi, Joe
Format: 
Books
Publication Date 
1999
Excerpt: 
The brand marketing book Marconi, Joe
Available: Copies:
by 
Kapferer,Jeon-neol
Format: 
Books
Publication Date 
2001
Excerpt: 
[re]inventing the brand Kapferer,Jeon-neol
Available: Copies:
46. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C., author.
Available: Copies:
47. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
48. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
49. 
Cover image for Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Harvard business review on brand management.
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand communication in context : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand communication and leadership : reading pack. Independent Institute of Education. Vega School
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand and marketing management : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
by 
Howson, Warren.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Sizaliyo, Abigail.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
56. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : A South African Perspective/ Cunningham, Nicole author.
Available: Copies:
58. 
Cover image for ADVERTISING AND INTEGRATED BRAND PROMOTION.
by 
SCHEINBAUM, ANGELINE CLOSE.
Format: 
Books
Publication Date 
2022
Excerpt: 
ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.
Available: Copies:
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : A South African Perspective/ Cunningham, Nicole author.
Available: Copies:
60. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
61. 
Cover image for Brand activism from purpose to action
by 
Sarkar, Christian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Brand activism from purpose to action / Sarkar, Christian, author.
Available: Copies:
by 
Benedict, Elsie, 1976-
Format: 
Books
Publication Date 
2018
Excerpt: 
Getting started with brand management / Benedict, Elsie, 1976-
Available: Copies:
63. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
The brand book : Mauritius 2016 / Lama, Ravin.
Available: Copies:
65. 
Cover image for Brand revolution : rethinking brand identity
by 
Sicard, Marie-Claude.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand revolution : rethinking brand identity / Sicard, Marie-Claude.
Available: Copies:
by 
Strydom, Esti.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Social media and brand wareness / Strydom, Esti.
Available: Copies:
68. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
Available: Copies:
by 
Cook, G. et al.
Format: 
Books
Publication Date 
2010
Excerpt: 
How healthy is your brand? Cook, G. et al.
Available: Copies:
71. 
Cover image for Build a brand in 30 days
by 
Middleton, Simon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Build a brand in 30 days / Middleton, Simon.
Available: Copies:
72. 
Cover image for Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated brand marketing and measuring returns / Kitchen, Philip J.
Available: Copies:
by 
Bassoon, Chrisna.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
Should the Vega brand be trusted? / Bassoon, Chrisna.
Available: Copies:
74. 
Cover image for Brand management : research, theory and practice
by 
Heding, Tilde.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand management : research, theory and practice / Heding, Tilde.
Available: Copies:
75. 
Cover image for The global corporate brand book
by 
Morley, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
The global corporate brand book / Morley, Michael.
Available: Copies:
76. 
Cover image for Handbook on brand and experience management
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2008
Excerpt: 
Handbook on brand and experience management / Schmitt, Bernd.
Available: Copies:
77. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
Available: Copies:
78. 
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand hijack : marketing without marketing / Wipperfürth, Alex.
Available: Copies:
by 
International Marketing Council of South Africa.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand South Africa : alive with possibilities. International Marketing Council of South Africa.
Available: Copies:
by 
Weinreich, Len
Format: 
Books
Publication Date 
2001
Excerpt: 
11 steps to brand heaven Weinreich, Len
Available: Copies:
81. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative brand communication : reading pack. Independent Institute of Education
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand building principles and fundamentals : reading pack. Independent Institute of Education. Vega
Available: Copies:
84. 
Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by 
Light, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their
Available: Copies:
85. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
Available: Copies:
by 
Withers, Neil Ian.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Leveraging customer service to build brand equity / Withers, Neil Ian.
Available: Copies:
by 
Withers, Ian.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Britchford, Tarryn.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
89. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
by 
Young, Alicia.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The analysis of the Sophiatown brand development / Young, Alicia.
Available: Copies:
91. 
Cover image for 60-minute brand strategist : the essential brand book for marketing professionals
by 
Mootee, Idris, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
60-minute brand strategist : the essential brand book for marketing professionals / Mootee, Idris
Available: Copies:
92. 
Cover image for Trademark valuation : a tool for brand management
by 
Smith, Gordon V., 1937- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.
Available: Copies:
93. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-
Available: Copies:
94. 
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-
Available: Copies:
95. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands and brand management : contemporary research perspectives / Loken, Barbara.
Available: Copies:
96. 
Cover image for Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-
Available: Copies:
97. 
Cover image for U R a brand : how smart people brand themselves for business success
by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-
Available: Copies:
by 
Van Dyk, Laetitia.
Format: 
Books
Publication Date 
2004
Excerpt: 
Transforming your employment brand : the ABSA experience / Van Dyk, Laetitia.
Available: Copies:
99. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
Available: Copies:
by 
Temporal, Paul.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advanced brand management : from vision to valuation / Temporal, Paul.
Available: Copies:
101. 
Cover image for Cyberbranding : brand building in the digital economy
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2001
Excerpt: 
Cyberbranding : brand building in the digital economy / Breakenridge, Deirdre.
Available: Copies:
by 
Keightley, Cara Jayne.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An investigation on you tube and brand partnerships / Keightley, Cara Jayne.
Available: Copies:
103. 
Cover image for (Re)inventing the brand : can top brands survive the new market realities?
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2001
Excerpt: 
(Re)inventing the brand : can top brands survive the new market realities? / Kapferer, Jean-Noël.
Available: Copies:
104. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
Available: Copies:
by 
Govender, Levania.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Exploring the influence of brand aestethics on consumers' image of the Woolworths brand / Govender
Available: Copies:
by 
Davis, Nivenia.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Exploratory study determine how Mr Price used bloggers to produce branded content to build brand
Available: Copies:
by 
Matshitse, Naledi Ayanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and
Available: Copies:
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
109. 
Cover image for Logo design love : a guide to creating iconic brand identities
by 
Airey, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
Logo design love : a guide to creating iconic brand identities / Airey, David.
Available: Copies:
110. 
Cover image for Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by 
Haywood, Roger, 1939-
Format: 
Books
Publication Date 
2005
Excerpt: 
Corporate reputation, the brand & the bottom line : powerful proven communication strategies
Available: Copies:
111. 
Cover image for The 22 immutable laws of branding : how to build a product or service into a world-class brand
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
The 22 immutable laws of branding : how to build a product or service into a world-class brand /
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative brand building communication : reading pack. Independent Institute of
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Word-of-mouth in brand building : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
by 
Mashori, Letlhogonolo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The importance of internal communication within organisations towards building brand identity /
Available: Copies:
by 
Basson, Hanneke.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Kganyago, Kgabo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Analysing how the EFF have built their brand in the last 4 years / Kganyago, Kgabo.
Available: Copies:
by 
Semenya, Kagiso.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Are international fashion retailers taking aim at Mr Price based brand equity? / Semenya, Kagiso.
Available: Copies:
by 
Nkosi, Mbalenhle.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How the Motaung family values, built a successful sports brand / Nkosi, Mbalenhle.
Available: Copies:
by 
Gape, Kenaleone.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An investigation of brand names as product names in the South African context / Gape, Kenaleone.
Available: Copies:
by 
Maw, Yan Aung.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.
Available: Copies:
by 
Agar, Gareth.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
A study of brand memorability and engagement at the South African music festival Oppikoppi / Agar
Available: Copies:
by 
Neuhoff Wessel, J. W.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Brand building in the poultry industry alchemy research project / Neuhoff Wessel, J. W.
Available: Copies:
by 
Nombanga, Thobile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Brand identity : the evaluation of Shoprite brand's identity vs brand image / Nombanga, Thobile.
Available: Copies:
by 
Cogan, Tatum.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Building strong brands through Action Research : a case study of the Humphry Baby brand / Cogan
Available: Copies:
by 
Mudde, Storm.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic] / Mudde
Available: Copies:
by 
Fairlie, Emma-Jayne.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Eat in for four : how domestic heteronormativity informs the Woolworths food brand / Fairlie, Emma
Available: Copies:
by 
Hughes, Sarah-Jane.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah
Available: Copies:
by 
Schaffler, Vincent.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /
Available: Copies:
by 
Hattersley, Rachelle.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
My little pony : brand loyalty through brand heritage and evolution / Hattersley, Rachelle.
Available: Copies:
by 
Gunkel-Keuler, Leigh.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
South Africa's political economy : the brand state of our nation / Gunkel-Keuler, Leigh.
Available: Copies:
by 
Mutezo, Tendai V.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The employee influence on the brand equity of small service firms / Mutezo, Tendai V.
Available: Copies:
by 
Van Beeck, Rebecca Looringh.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Brand space : exploring physical space for brand-building : an informed perspective / Van Beeck
Available: Copies:
by 
Van Aswegen, Este.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Key success factors in building an independent fashion brand : a Cape Town perspective / Van
Available: Copies:
by 
Theron, Candice.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
Available: Copies:
by 
Mpofu, Phila.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The evolution of black branding and the death of brand loyalty / Mpofu, Phila.
Available: Copies:
by 
Present, Fidel.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
A study on the experiential exploration of the Birds Café brand / Present, Fidel.
Available: Copies:
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer
Available: Copies:
by 
Van der Merwe, Dominique.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Singletrack : brand love in the SA mountain bike scene / Van der Merwe, Dominique.
Available: Copies:
by 
Abrahamse, Kaylie.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring the role of nostalgic brand communication in the Afrikaner market / Abrahamse, Kaylie.
Available: Copies:
by 
Hellriegel, Candice.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
'Race', brand communications and South Africa : a critical review / Hellriegel, Candice.
Available: Copies:
by 
Tager, Shlomit.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Suggested marketing strategy for the Bach Flower Remedies brand / Tager, Shlomit.
Available: Copies:
by 
Moloi, Zandile.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Mantshontsho, Mzukona Mzimasi.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The effects of heritage, memory, and identity in brand South Africa / Mantshontsho, Mzukona Mzimasi.
Available: Copies:
by 
De Reuk, Chanel.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing / De Reuk, Chanel.
Available: Copies:
by 
Gouws, Muriel.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Rastafaranianism as a culture brand : is its brand image diluting the culture's value / Gouws
Available: Copies:
by 
Basson, Jessica.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
In what way is the South African government's transformation policy affecting the Springbok brand? /
Available: Copies:
by 
Becker, Daniel Cameron.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
successful brand in the South African industry / Becker, Daniel Cameron.
Available: Copies:
by 
Japhet, Antoinette.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Carmichael, Valerie Charlei.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
An exploration of apparel as the key construct of the personal brand / Carmichael, Valerie Charlei.
Available: Copies:
by 
Steyn, Hayley Ann.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Can corporate blogging be used as a tool to increase brand credibility / Steyn, Hayley Ann.
Available: Copies:
by 
Ritchie, Amanda Patricia.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Do hair care brands over promise and under deliver? : a study of brand promises and women's
Available: Copies:
by 
Meadon, Darius.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty
Available: Copies:
by 
Bates, Laura.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
The perceptions of the brand voodoo within the South African youth market / Bates, Laura.
Available: Copies:
by 
Venter, Annelize.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Brand leadership : the influence of MXit on teenagers / Venter, Annelize.
Available: Copies:
by 
Marsh, Leslie.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Botes, Wayne.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Should advertising agencies consider customisation as a tool for meeting clients brand needs? /
Available: Copies:
by 
Mwamwetta, Monna.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Multicultural brand communication : a look at the South African 'diamond' markets / Mwamwetta
Available: Copies:
by 
Mabalane, Dennis K.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Is the positioning of Black Label beer brand still appropriate? / Mabalane, Dennis K.
Available: Copies:
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
Available: Copies:
by 
Jarvis, Libby.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The personal brand identity of women based on the perception of their clothing / Jarvis, Libby.
Available: Copies:
by 
Meltz, Darren.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Krom, Lance.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
A Moyo case study : identifying key activities which drive a positive brand image / Krom, Lance.
Available: Copies:
by 
Human, Ernest.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
The effect of web design on brand building according to the brand identity model / Human, Ernest.
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by 
Smit, Kristoff.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers /
Available: Copies:
by 
Botha, Levina J.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Social media, brand image and Statistics South Africa : an exploration of Twitter's role in
Available: Copies:
by 
Allen, Jessica.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An investigation into the current usage of brand equity models in the South African animal feed
Available: Copies:
by 
Nyembe, Jacqueline.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Bouwer, Franscoe Carel.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in
Available: Copies:
by 
Briedenhann, Chantel.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
De Freitas, Joao.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To what extend does brand value and equity play a role in consumer perception in the context of
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by 
Breganski, Carla.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour /
Available: Copies:
by 
Diale, Mathabo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Exploratory study to determine how digital brand strategy is an essential tool for brand building
Available: Copies:
by 
Nxumalo, Lungile Zenda.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya
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by 
Mdluli, Mbali Sharon.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Rankhododo, Tondani.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Examining digital communication platforms in creating brand equity in the South African
Available: Copies:
by 
Phogole, Karabo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To evaluate the effects (positive or negative) that user focused websites designs can have on brand
Available: Copies:
by 
Sanasy, Asesha.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal
Available: Copies:
by 
Laher, Zaheer.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Analysis Orlando Pirates Football Club make use of social media in building their brand equity /
Available: Copies:
by 
Skhosana, Nkosinathi.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Henderson, Kent Blake.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Evaluate the effect on brand equity when rebranding the corporate visual identity of sports
Available: Copies:
by 
Van Breda, Demi Lauren.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Is brand South Africa creating a positive rainbow nation for our millennials / Van Breda, Demi
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by 
Oudshoorn, Nomathamsanqa.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To explore the relationship between employee perceptions and brand equity : case study Mondelez
Available: Copies:
by 
Msimango, Nompumelelo.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand
Available: Copies:
by 
De Klerk, Chelsea Dee.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An analysis of the evolving implementation of social media in positioning a brand campaign : case
Available: Copies:
by 
Koch, Terrence.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in
Available: Copies:
by 
Dunn, Emanuela Enrica Samara.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Sineke, Natalie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
Available: Copies:
by 
Kola, Kagiso.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Will the current brand management model that have sustained companies in the last decade be
Available: Copies:
by 
Jordan, Dianne.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand
Available: Copies:
by 
Arendse, Melody.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
Available: Copies:
by 
Christians, Kelly.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand
Available: Copies:
by 
Fairfax, Jessica.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of
Available: Copies:
by 
Keefer, Amelia.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management
Available: Copies:
by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The value of being authentic : a qualitative study of the effects of brand authenticity on
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by 
Smith, Laverne.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The student as person brand : the extent to which Crawford College Sandton shape its students
Available: Copies:
by 
Maohapeloa, Joshuoa Pulumo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The effect of a human centered design philosophy on brand loyalty withing the automotive industry
Available: Copies:
by 
Ramahotswa, Tracy-Lee.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand /
Available: Copies:
by 
Carpenter, Emma Jane.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Eaton, Samantha.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Reputation management and brand equity in public high schools within the Gauteng province : an
Available: Copies:
by 
Fourie, Jan-Hendrick.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Critical success factors for Cape Town based rock bands to build a brand identity and create value /
Available: Copies:
by 
Goddard, Roxy.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand
Available: Copies:
by 
Fockema, Ronel
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An investigation on establishing and developing a new brand within the South African jewellery
Available: Copies:
by 
Meeser, Kyle.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry /
Available: Copies:
by 
Harrison, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a
Available: Copies:
by 
Dane, Shannon.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion /
Available: Copies:
by 
Van Eck, Jaco.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Hot Sauce as niche product category : building cult following in Cape Town based on brand
Available: Copies:
by 
Deane, Alistair.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
David and Goliath : a study of the South African domestic airline business from a brand health
Available: Copies:
by 
Tavleieva, Tsvitana.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among
Available: Copies:
by 
Giuricich, Gabriella.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Wear your brand : a study on co-branding and brand associations in the fashion industry / Giuricich
Available: Copies:
by 
Brown, Chloe Tara.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through
Available: Copies:
by 
Basson, Lisa.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Insights and exploration into brand valuation and brand metrics : a practical approach to solving
Available: Copies:
by 
Klayton, Angela.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Does the construct of cities individual branding (brand image) impact on the building of a
Available: Copies:
by 
Grobler, Huibri.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand /
Available: Copies:
by 
Madisakwane, Katlego.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
by 
Loate, Viola.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An exploratory study to ascertain if a competitive brand's repositioning is expected to influence
Available: Copies:
by 
Geldenhuys, Michelle.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and
Available: Copies:
by 
Jones, Samantha.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
An investigation into the effectiveness of the Proudly South African brand in relation to consumer
Available: Copies:
by 
Bonus, Michael.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Building brand equity : has stereotyping of black women in advertising helped build brand equity in
Available: Copies:
by 
Posholi, Lintle.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
monarchy as a healthy brand? / Posholi, Lintle.
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253. 
Cover image for Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
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Books
Publication Date 
2025
Excerpt: 
Digital branding : how to successfully build and measure a brand online / Rowles, Daniel author
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254. 
Cover image for Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri, author.
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255. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
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Kall, Jacek VerfasserIn.
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Publication Date 
2022
Excerpt: 
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
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256. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
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Soechtig, Steven G., author.
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Publication Date 
2022
Excerpt: 
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
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by 
Qwelane, Muntu J.
Format: 
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2022
Excerpt: 
An investigation of how contemporary South African fashion designers communicate creative brand
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by 
Woker, Samantha.
Format: 
Manuscript
Publication Date 
2021
Excerpt: 
The role of brand purpose in talent acquisition : an exploration of best practices in South Africa /
Available: Copies:
by 
Dziba, Khangelani.
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Manuscript
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2021
Excerpt: 
Queer marginality and planning for brand resonance : a qualitative critique of the South African
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by 
Gibson-Van Der Walt, Kim
Format: 
Manuscript
Publication Date 
2020
Excerpt: 
Design matters : a brand, its personality and the workspace / Gibson-Van Der Walt, Kim
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261. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
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Keller, Kevin Lane, 1956- author.
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Books
Publication Date 
2020
Excerpt: 
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
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by 
Belling Cameron, Keith
Format: 
Books
Publication Date 
2020
Excerpt: 
Media channel planning perspectives and frameworks Towards an integrated brand communication. /
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by 
Gibson-van der Walt
Format: 
Books
Publication Date 
2020
Excerpt: 
Design matters a brand, its personality and the workspace. / Gibson-van der Walt
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by 
Cressy, Anastacia
Format: 
Manuscript
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2018
Excerpt: 
An exploration of consumer tribes and their role in strategic brand communication / Cressy
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265. 
Cover image for Beloved brands : playbook for how to build a brand your consumers will love
by 
Robertson, Graham, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Beloved brands : playbook for how to build a brand your consumers will love / Robertson, Graham
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by 
Crabtree, Amy-Sue
Format: 
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2017
Excerpt: 
The impact of brand presence at music festivals a consumer perspective on what works and what
Available: Copies:
by 
Hunn, Kendra
Format: 
Manuscript
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2017
Excerpt: 
Setting sights on building a strong brand key insights from the South African gin trend a case
Available: Copies:
by 
Ochler, Charl
Format: 
Manuscript
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2017
Excerpt: 
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and
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by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
How customer service impacts brand loyalty in the Durban privately owned restaurant industry /
Available: Copies:
by 
Scholtz, Shannon Marcelle.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
University of Cape Town (UCT) as a brand / Scholtz, Shannon Marcelle.
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by 
Stopford, Chad.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Does the colour of the beer bottle influence South African consumers' perception of the brand?/
Available: Copies:
by 
Cunningham, Ashleigh
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand
Available: Copies:
by 
Kampmann, Beatrice.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Leveraging thought leadership through social media to build brand equity for fitness brands /
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280. 
Cover image for Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Creating a brand identity : a guide for designers / Slade, Catharine, author.
Available: Copies:
by 
Sayce, Chloe'.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
The effects of rebranding the celebrity brand, using Miley Cyrus as a case study / Sayce, Chloe'.
Available: Copies:
by 
Makhuza, Ponatshego.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Music and its relevance to brand personality amongst the female youth market / Makhuza, Ponatshego.
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by 
Nteso, Refiloe Cindy.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand
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by 
Frankel, Susan.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Brand building in the NPO sector : to build or not to build? / Frankel, Susan.
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by 
Ntshiqa, Asanda.
Format: 
Manuscript
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2015
Excerpt: 
The effects of representation of xenophobia on the Sowetan newspaper brand / Ntshiqa, Asanda.
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by 
Barnard, Wilhemina.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Creating shared value and brand sustainability : a South African advertising industry analysis /
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by 
Nhlapo, Kwandisiwe.
Format: 
Manuscript
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2015
Excerpt: 
Brand longevity in South African music industry : a case study of Idols South Africa since its
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by 
Harries, V.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The role of organisational culture in building a differentiated brand : an exploration of Virgin
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292. 
Cover image for Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
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Regular print
Publication Date 
2015
Excerpt: 
Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.
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by 
Madiba, Mfundo.
Format: 
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2015
Excerpt: 
A study on why a person brand becomes more popular after ... / Madiba, Mfundo.
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by 
Mjali, Sinqobile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The study aims to explore how Pep Clothing uses brand associations to position itself within the
Available: Copies:
by 
Sineke, Natalie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
Available: Copies:
297. 
Cover image for You branding : reinventing your personal identity as a successful brand
by 
Cijo, Mark, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
You branding : reinventing your personal identity as a successful brand / Cijo, Mark, author.
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by 
Pasiya, Malwande.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Brand influences on gender roles in home and child care / Pasiya, Malwande.
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by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
How clothing colour affects personal brand communiction and perception / Mokoena, Kamogelo.
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300. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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