Search Results for Brand choice.

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34 Results Found

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Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

Smit, Kristoff.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers /

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An analysis of how brand reputation affects female consumer choice of cigarette brands

Theron, Candice.

Format:

Manuscript

Publication Date

2014

Excerpt:

An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron

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Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio, 1969-

Format:

Books

Publication Date

2012

Excerpt:

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

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Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Brand choice -- South Africa.

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UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information

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The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

Zambodla, Nandi.

Format:

Manuscript

Publication Date

2014

Excerpt:

The role of emerging healthy hair narratives in the choices black women make abouth their hair

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Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

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Brands & branding in South Africa 2012 : brands--the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Brands & branding in South Africa 2012 : brands--the people's choice. Affinity Advertising and

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Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Brand choice.

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10.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand choice.

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11.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Brand choice -- Psychological aspects.

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12.

Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-

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13.

Writing skills for public relations : style and technique for mainstream and social media

Foster, John, 1926-

Format:

Books

Publication Date

2012

Excerpt:

Contents note continued: Choice of typeface -- Printing considerations -- Justified or ragged right

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14.

Brands & branding South Africa 2011 : the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Brands & branding South Africa 2011 : the people's choice. Affinity Advertising and Publishing.

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15.

Experience the message : how experiential marketing is changing the brand world.

Lenderman, Max.

OverDrive https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157
Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/0111-1/23A/B18/9B/ExperiencetheMessageHowExperientialMa9781551991696.epub
Excerpt https://samples.overdrive.com/?crid=23AB189B-1236-4A1C-90D7-7F9338F01157&.epub-sample.overdrive.com
Image http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg

Format:

Electronic Resources

Publication Date

2010

Excerpt:

Brand choice.

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16.

Brands & branding in South Africa 2010 : brands- the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Brands & branding in South Africa 2010 : brands- the people's choice. Affinity Advertising and

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17.

No logo : no space, no choice, no jobs

Klein, Naomi, 1970-

Format:

Books

Publication Date

2010

Excerpt:

No logo : no space, no choice, no jobs / Klein, Naomi, 1970-

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18.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-

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19.

Marketing calculator : measuring and managing return on marketing investment.

Powell, Guy R.

Format:

Books

Publication Date

2008

Excerpt:

consumer Segmentation Information Processing and the Purchase Funnel Product Choice Model/Channel Choice

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20.

Business applications and computational intelligence

Voges, Kevin, 1952-

Format:

Books

Publication Date

2006

Excerpt:

product portfolio planning / Modeling brand choice using boosted and stacked neural networks / Applying

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21.

Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

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22.

Experience the message : how experiential marketing is changing the brand world

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

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23.

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

Blanca, Diana.

Format:

Manuscript

Publication Date

2005

Excerpt:

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the

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24.

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice -- Research.

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25.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice.

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26.

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-

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27.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand choice.

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28.

No logo brands, globalization, resistance

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

Brand name products -- Political aspects.

Available: Copies:

29.

No logo : no space, no choice, no jobs

Klein, Naomi, 1970-

Format:

Books

Publication Date

2002

Excerpt:

No logo : no space, no choice, no jobs / Klein, Naomi, 1970-

Available: Copies:

30.

Cyberbranding : brand building in the digital economy

Breakenridge, Deirdre.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

31.

Brands in the balance : meeting the challenges to commercial identity

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

32.

No logo : no space, no choice, no jobs

Klein, Naomi, 1970-

Format:

Books

Publication Date

2001 2000

Excerpt:

No logo : no space, no choice, no jobs / Klein, Naomi, 1970-

Available: Copies:

33.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand choice.

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34.

The computer glossary : the complete illustrated dictionary

Freedman, Alan, 1942-

Format:

Books

Publication Date

1998

Excerpt:

brand new information on Internet and Web terminology. With 2,000 new and revised entries (for a grand

Available: Copies:

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