Brand communication in context : reading pack.

Brand communication and leadership : reading pack.

Guerrilla advertising : unconventional brand communication

Introduction to creative brand communication : reading pack.

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Media channel planning perspectives and frameworks Towards an integrated brand communication.

An exploration of consumer tribes and their role in strategic brand communication

The importance of internal communication within organisations towards building brand identity

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Introduction to creative brand building communication : reading pack.

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Exploring the role of nostalgic brand communication in the Afrikaner market

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

Multicultural brand communication : a look at the South African 'diamond' markets

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Strategic integrated marketing communications

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Business communication

Business communication today

Strategic brand management

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Global marketing

How clothing colour affects personal brand communiction and perception

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Silence as a crisis communications strategy on social media

The use of gamification as a marketing communication tool to engage with South African millenials

Understanding terrorism in the age of global media : a communication approach

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Public relations cases

The new brand spirit : how communicating sustainability builds brands, reputations and profits

Writing skills for public relations : style and technique for mainstream and social media

E-marketing : applications of information technology and the internet within marketing

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Brand management

From witblits to vuvuzelas : marketing in the new South Africa

Advertising and promotion : in integrated marketing communications

Putting the public back in public relations : how social media is reinventing the aging business of PR

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Strategic issues management : organizations and public policy challenges

The library PR handbook : high-impact communications

Eating the big fish : how challenger brands can compete against brand leaders

Integrated marketing communications

Principles of advertising & IMC

Communicating through colour

'Race', brand communications and South Africa : a critical review

Essentials of corporate communication : implementing practices for effective reputation management

Crisis communication

Handbook of marketing research methodologies for hospitality and tourism

International marketing

Creating images and the psychology of marketing communication

Balanced brand : how to balance the stakeholder forces that can make or break your business

Scenarios in marketing : from vision to decision

Advertising and promotion : communicating brands

The loyalty advantage : essential steps to energize your company, your customers, your brand

Advertising, promotion, and new media

Fashion brands : branding style from Armani to Zara

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Ten deadly marketing sins : signs and solutions

Corporate communications : a 21st century primer

The pirate inside : building a challenger brand culture within yourself and your organization

Strategic marketing problems : cases and comments

Marketing

Advertising : principles & practice

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Consumer behavior and marketing action

Key concepts in communication and cultural studies