Search Results for Brand communication -- Research

1.

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

by

Peters, Luise.

Format:

Computer file

Publication Date

2012

Excerpt:

Brand building beyond advertising : exploring the engaging effects of various brand communication

Available: Copies:

2.

Advertising & promotion

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Brand name products.

Available: Copies:

3.

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

by

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand equity -- Research -- South Africa

Available: Copies:

4.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand communication -- Research

Available: Copies:

5.

Global marketing

by

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

Available: Copies:

6.

International business : competing in the global marketplace

by

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

Available: Copies:

7.

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

How clothing colour affects personal brand communiction and perception / Mokoena, Kamogelo.

Available: Copies:

8.

Public relations cases

by

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Marketing Communications -- Research -- Client Research -- Opportunity or Problem Research -- Audience

Available: Copies:

9.

Understanding terrorism in the age of global media : a communication approach

by

Archetti, Cristina.

Format:

Books

Publication Date

2013

Excerpt:

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.

Available: Copies:

10.

Health industry communication : new media, new methods, new message

by

Hicks, Nancy J.

Format:

Books

Publication Date

2012

Excerpt:

Health industry communication : new media, new methods, new message / Hicks, Nancy J.

Available: Copies:

11.

Integrated brand marketing and measuring returns

by

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Integrated brand marketing and measuring returns / Kitchen, Philip J.

Available: Copies:

12.

Handbook of marketing research methodologies for hospitality and tourism

by

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

Available: Copies:

13.

Essentials of corporate communication : implementing practices for effective reputation management

by

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Essentials of corporate communication : implementing practices for effective reputation management /

Available: Copies:

14.

Advertising, promotion, and new media

by

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall

Available: Copies:

15.

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Excerpt:

Advertising and promotion : communicating brands / Hackley, Christopher E.

Available: Copies:

16.

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

17.

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

18.

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

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