Managerial economics and strategy

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Title:

Author:

Brander, James A., author.

ISBN:

9781292159140

Personal Author:

Brander, James A., author.

Edition:

Second edition, Global edition.

Physical Description:

703 pages : illustrations ; 26 cm

Contents:

Introduction -- Supply and demand -- Empirical methods for demand analysis -- Consumer choice -- Production -- Costs -- Firm organization and market structure -- Competitive firms and markets -- Monopoly -- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial decision making under uncertainty -- Asymmetric information -- Government and business -- Global business.

Abstract:

Managerial Economics and Strategy uses real-Ưworld issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed miniƯ-cases use actual data to illustrate the use of basic economic models, while Q & As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

Subject Term:

Managerial economics.

Added Author:

Perloff, Jeffrey M.,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Summary

For courses in Managerial Economics.

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Also available with MyEconLab®

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content.

If you would like to purchase both the physical text and MyEconLab search for:

0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

Package consists of:

0134167872 / 9780134167879 Managerial Economics and Strategy 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy