Marketing fashion : strategy, branding and promotion

The annual : advertising, media, marketing and branding

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

The annual 2013/14 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2012/13 : advertising, media, marketing and branding.

An explorative study into the church marketing and branding of the Christian church

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The annual 2010/11 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

Marketing alternative rock music with branding : a South African perspective

The annual 2008 : advertising, media, marketing and branding

The annual 2007 : advertising, media, marketing and branding

Branding across borders : a guide to global brand marketing

The encyclopaedia of brands and branding in South Africa.

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

Brands and branding in South Africa : key success stories.

To capture and filter information into brand intelligence

The psychological impact of repetition : a cartoon & branding perspective

Brand management : A South African Perspective

Marketing management : a South African perspective

Brand management : A South African Perspective

Marketing management : a South African perspective

Introduction to marketing : a South African perspective

Marketing in Africa

Marketing management : a South African perspective

The brand book : Mauritius 2016

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

The impact of technology on branding

Creating a brand identity : a guide for designers

Strategic marketing

Saving South Africa's youth : building socially responsible brands in financial ...

The analysis of the Sophiatown brand development

Introduction to creative brand communication : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

A study on why a person brand becomes more popular after ...

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Music and its relevance to brand personality amongst the female youth market

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand building in the NPO sector : to build or not to build?

Branding the ordinary

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Marketing Madiba

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

The social employee : how great companies make social media work

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Brand media strategy : integrated communications planning in the digital era

Strategic marketing : theory and aplication for competitive advantage

Brand schizo

Brand influences on gender roles in home and child care

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

The impact of a city brand on the perceptions of its creative sector

Designing brand identity : an essential guide for the whole branding team

Product management

The art of branding : a cross-country comparative study of two contemporary art galleries

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Brand and marketing management : reading pack.

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Marketing essentials

Brand revolution : rethinking brand identity

60-minute brand strategist : the essential brand book for marketing professionals

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Handmade branding : exploring how the nature of creating craft products informs the branding of craft business

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

Design entrepreneurs 'agents of change'

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

"Kardashian Khaos!" personal branding : turning people into brands

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Branding television

Handbook of marketing strategy

Brandstorm : surviving and thriving in the new consumer-led marketplace

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Customers first : dominate your market by winning them over where it counts the most

We first : how brands and consumers use social media to build a better world