Advanced Web metrics with Google Analytics

Select an Action

Title:

Advanced Web metrics with Google Analytics

Author:

Clifton, Brian, 1969-

ISBN:

9781118168448

Personal Author:

Clifton, Brian, 1969-

Edition:

3rd ed.

Publication Information:

Physical Description:

xxv, 574 pages : illustrations ; 24 cm.

Series:

Sybex serious skills

Serious skills.

Contents:

Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.

Abstract:

Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.

Title Subject:

Google Analytics.

Subject Term:

Web usage mining.

Internet users -- Statistics -- Data processing.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/2011946306-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025756657	006.3 C639A 2012	1	Searching... Unknown

Bound With These Titles

On Order

Summary

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition .