Mastering fashion buying and merchandising management

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Title:

Author:

Jackson, Tim, 1963-

ISBN:

9780333801659

Personal Author:

Jackson, Tim, 1963-

Publication Information:

Basingstoke ; New York : Macmillan, 2001.

Physical Description:

x, 204 pages ; 24 cm.

Series:

Macmillan master series

Macmillan master series.

General Note:

Fashion buying and merchandising management.

Contents:

The roles of the fashion buyer and garment technologist -- The role of mechandising -- Market planning for fashion retailing -- Buying and the law -- Mechandise planning -- Sourcing and supply dhain management...

Abstract:

This textbook explores the subject of European fashion retail buying and merchandising. It provides an insight into best practice across the industry, and covers design, marketing, sourcing, negotiation, range planning and supply chain.

Subject Term:

Fashion merchandising -- Europe -- Management.

Purchasing -- Europe -- Management.

Comercialización de la moda -- Europa -- Administración.

Compras -- Europa -- Administración.

Added Author:

Shaw, David, 1947 December 17-

Added Title:

Fashion buying and merchandising management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114387	687.068 JAC	1	Searching... Unknown

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Summary

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.