Search Results for Consumer behavior -- Cross-cultural studies.

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1.

Cover image for Global marketing & advertising : understanding cultural paradoxes

Global marketing & advertising : understanding cultural paradoxes

by

Mooij, Marieke K. de, 1943- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

2.

Cover image for Consumer behavior and culture : consequences for global marketing and advertising

Consumer behavior and culture : consequences for global marketing and advertising

by

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

3.

Cover image for Please every customer : delivering stellar customer service across cultures

Please every customer : delivering stellar customer service across cultures

by

Lucas, Robert W.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

4.

Cover image for The psychology of marketing : cross-cultural perspectives

The psychology of marketing : cross-cultural perspectives

by

Raab, Gerhard.

Format:

Books

Publication Date

2010

Excerpt:

Consumer's preferences -- Cross-cultural studies.

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5.

Cover image for Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior -- South Africa -- Cross-cultural studies.

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6.

Cover image for Cross-cultural buyer behavior

Cross-cultural buyer behavior

by

Taylor, Charles R., 1961-

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- Cross-cultural studies.

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7.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

8.

Cover image for Global marketing and advertising : understanding cultural paradoxes

Global marketing and advertising : understanding cultural paradoxes

by

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

9.

Cover image for Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

by

Costa, Janeen Arnold.

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior -- Cross-cultural studies.

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Mooij, Marieke K. de, 1943-

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Bamossy, Gary J., 1949-

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Costa, Janeen Arnold.

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Kim, Chʻung-hyŏn, 1950-

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Lucas, Robert W.

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Mooij, Marieke K. de, 1943- author.

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Seeco, Louis Itumeleng.

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Taylor, Charles R., 1961-

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Consumer behavior -- Cross-cultural studies.

(7)

Advertising -- Cross-cultural studies.

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Intercultural communication.

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(2)

Target marketing -- Cross-cultural studies.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

(1)

Attachment behavior.

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Communication in marketing -- Social aspects.

(1)

Communication in marketing.

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Consumer behavior -- Psychological aspects.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumer's preferences -- Cross-cultural studies.

(1)

Consumers -- Psychology.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Cross-cultural studies.

(1)

Cultural relations.

(1)

Customer relations.

(1)

Customer services.

(1)

Ethnicity -- Cross-cultural studies.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

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Marketing -- Psychological aspects.

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Marketing -- Social aspects.

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Marketing -- South Africa.

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