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Research in consumer behavior. Vol. 10

Belk, Russell W.

Format:

Books

Publication Date

2006

Excerpt:

Research in consumer behavior. Vol. 10 / Belk, Russell W.

Available: Copies:

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Available: Copies:

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Excerpt:

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Available: Copies:

Consumer culture theory

Conference on Consumer Culture Theory (2006 : Notre Dame University)

Format:

Books

Publication Date

2007

Excerpt:

Research in consumer behavior ;

Available: Copies:

Consumer culture theory

Arnould, Eric J., éditeur intellectuel.

Format:

Regular print

Publication Date

2023

Excerpt:

Consumer behavior -- Research.

Available: Copies:

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

Available: Copies:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

10.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

Available: Copies:

11.

The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

12.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

13.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

14.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Available: Copies:

15.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Available: Copies:

16.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

17.

The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

18.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

19.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

20.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

Available: Copies:

21.

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Available: Copies:

22.

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Available: Copies:

23.

Consumer behaviour : global and Southern African perspectives

Schiffman, Leon G.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

Available: Copies:

24.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

Available: Copies:

25.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

Available: Copies:

26.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

The essentials of marketing research / Silver, Lawrence S., 1948-

Available: Copies:

27.

International consumer behavior in the 21st century : impact on marketing strategy development

Samli, A. Coskun.

Format:

Books

Publication Date

2013

Excerpt:

International consumer behavior in the 21st century : impact on marketing strategy development /

Available: Copies:

28.

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

29.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

Available: Copies:

30.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

Available: Copies:

31.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

32.

Contemporary sport management

Pedersen, Paul Mark.

Additional Information at Google Books

Format:

Books

Publication Date

2011

Excerpt:

facility and event management / Sport consumer behavior / Legal considerations in sport management

Available: Copies:

33.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Available: Copies:

34.

Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

35.

Sensory marketing : research on the sensuality of products

Krishna, Aradhna.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior.

Available: Copies:

36.

Interpreting consumer choice : the behavioral perspective model

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior.

Available: Copies:

37.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

38.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumers -- Research.

Available: Copies:

39.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

40.

E-marketing

Strauss, Judy.

Format:

Books

Publication Date

2009

Excerpt:

-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer

Available: Copies:

41.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

42.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

Available: Copies:

43.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Available: Copies:

44.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Available: Copies:

45.

Contemporary sport management

Parks, Janet B., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

Available: Copies:

46.

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior

Available: Copies:

47.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

48.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

Available: Copies:

49.

On becoming a consumer : development of consumer behavior patterns in childhood

McNeal, James U.

Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html

Format:

Books

Publication Date

2007

Excerpt:

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

Available: Copies:

50.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

51.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

52.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

53.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

54.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

55.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

Available: Copies:

56.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Methodology.

Available: Copies:

57.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B

Available: Copies:

58.

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Research.

Available: Copies:

59.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

Available: Copies:

60.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

61.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

62.

Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer

Available: Copies:

63.

Consumer behavior : a strategic approach

Assael, Henry.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : a strategic approach / Assael, Henry.

Available: Copies:

64.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : in fashion / Solomon, Michael R.

Available: Copies:

65.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Available: Copies:

66.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

Available: Copies:

67.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Consumer Behavior.

Available: Copies:

68.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

management as well as detailed discussions about consumer behavior, sport publicity and public relations

Available: Copies:

69.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

70.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market

Available: Copies:

71.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

72.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Motivation research (Marketing)

Available: Copies:

73.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

Available: Copies:

74.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

75.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

Monographs of the Journal of consumer research ;

Available: Copies:

76.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

Available: Copies:

77.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

78.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process

Available: Copies:

79.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

Available: Copies:

80.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

81.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

marketing -- Marketing research and information systems -- Consumer behavior -- Business

Available: Copies:

82.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

Consumers -- Research.

Available: Copies:

83.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Available: Copies:

84.

Consumer behavior and marketing action

Assael, Henry.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

85.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

Available: Copies:

86.

Consumer behaviour : a European perspective

Antonides, Gerrit, 1951-

Format:

Books

Publication Date

1998

Excerpt:

Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-

Available: Copies:

87.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior.

Available: Copies:

88.

Instructor's manual and video guide

Dupree, James V.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior.

Available: Copies:

89.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior

Available: Copies:

90.

Applied consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Excerpt:

Applied consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

91.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6

Available: Copies:

92.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

93.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

94.

Consumer behavior and marketing action

Assael, Henry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

95.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

96.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors

Available: Copies:

97.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf

Format:

Books

Publication Date

1984

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

98.

Consumer behavior and the practice of marketing

Runyon, Kenneth E.

Format:

Books

Publication Date

1980

Excerpt:

Consumer behavior and the practice of marketing / Runyon, Kenneth E.

Available: Copies:

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Independent Institute of Education. Vega School

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Bowen, John (John T.), 1948-

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(2)

(2)

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(2)

(2)

Parks, Janet B., 1942-

(2)

Peter, J. Paul.

(2)

Quarterman, Jerome, 1944-

(2)

Raaij, W. Fred van.

(2)

Wisenblit, Joseph.

(2)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Antonides, Gerrit, 1951-

(1)

Arens, Christian.

(1)

Armstrong, Gary (Gary M.)

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

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Brewer, S. (Samuel W.)

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British Broadcasting Corporation.

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Brivik, L. H.

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Burger, Wouter.

(1)

Close, Angeline, editor.

(1)

Cohen, Marshal.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Crabtree, Amy-Sue

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(1)

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(1)

(1)

(1)

Dobscha, Susan, editor.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dupree, James V.

(1)

Etzel, Michael J.

(1)

Evans, Martin (Martin J.)

(1)

Felton, George, 1947-

(1)

Fennis, Bob Michaël, 1968-

(1)

Ford, Kevin.

(1)

Frost, Raymond, 1960-

(1)

Gobé, Marc.

(1)

Goldsmith, Ronald Earl.

(1)

Grewal, Dhruv.

(1)

Guiltinan, Joseph P.

(1)

Hantula, Donald A.

(1)

Hardy, Stephen, 1948-

(1)

Hartzer, Tegan

(1)

Haws, Kelly L.

(1)

Hill, Ronald Paul, editor of compilation.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Krishna, Aradhna.

(1)

Kurtz, David L.

(1)

Levy, Michael, 1950-

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Makhafola, Kelebogile.

(1)

(1)

(1)

(1)

(1)

(1)

Mullin, Bernard James.

(1)

Naidoo, Marisha.

(1)

Netemeyer, Richard G., 1956-

(1)

O'Guinn, Thomas C.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Orton, Lesley John

(1)

Paredes, Maria Dulce.

(1)

Patler, Louis.

(1)

Payne, John W.

(1)

Pedersen, Paul Mark.

(1)

Performance Research Associates.

(1)

Pougnet, Jacqueline.

(1)

Rabolt, Nancy J.

(1)

Ratneshwar, S.

(1)

Richardson, Paul, 1962-

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

Samli, A. Coskun.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Schoell, William F.

(1)

Semenik, Richard J.

(1)

Sherry, John F.

(1)

Silver, Lawrence S., 1948-

(1)

Solomon, Michael R.

(1)

Stanton, William J.

(1)

Steel, Jon.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Strauss, Judy.

(1)

Stroebe, Wolfgang.

(1)

Sutton, William Anthony, 1951-

(1)

Taylor, Kimberley

(1)

Thibault, Lucie, 1962-

(1)

Thompson, Craig J., éditeur intellectuel.

(1)

(1)

(1)

(1)

(1)

(1)

Weigold, Michael F., 1958-

(1)

Weinberger, Michelle F., éditeur intellectuel.

(1)

Weiss, Steve M.

(1)

Wells, Victoria K.

(1)

Winer, Russell S.

(1)

Wisenblit, Joseph, author.

(1)

Wrenn, Bruce. Marketing research.

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Item Category 1

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Subject

(49)

Motivation research (Marketing)

(22)

Marketing research.

(16)

Marketing.

(14)

Advertising.

(6)

Marketing -- Management.

(6)

Consumers -- Research.

(5)

Hospitality industry -- Marketing.

(4)

Tourism -- Marketing.

(4)

Verbraucherverhalten.

(4)

Consumer behavior -- Research.

(3)

Consumers' preferences.

(3)

Internet marketing.

(3)

Physical education and training -- Administration.

(3)

Sports administration.

(3)

Advertising media planning.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Branding (Marketing)

(2)

Consumer behaviour.

(2)

Consumers -- Attitudes.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Psychology.

(2)

Consumers.

(2)

Lehrbuch.

(2)

Marketing -- Psychological aspects.

(2)

Marketingmanagement.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Public Relations.

(2)

Sports -- Gestion.

(2)

Éducation physique -- Administration.

(2)

Advertising -- Psychological aspects.

(1)

Advertising -- United States.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Automobiles -- Marketing.

(1)

Beden eğitimi ve antrenman -- İdare.

(1)

Bernays, Edward L., 1891-1995.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Research.

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand sensory marketing -- Research

(1)

Case studies.

(1)

Child consumers -- United States.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Congresses.

(1)

Consumer behavior -- Europe.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- Methodology.

(1)

Consumers -- South Africa.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Europe.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects -- Congresses.

(1)

Culture -- Economic aspects.

(1)

Customer relations.

(1)

Customer services.

(1)

Dichter, Ernest, 1907-1991.

(1)

E-commerce.

(1)

Electronic commerce -- Management.

(1)

Electronic commerce -- Psychological aspects.

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

Emotions.

(1)

Export marketing.

(1)

Fallstudiensammlung.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Freud, Sigmund, 1856-1939.

(1)

Gastgewerbe

(1)

Hospitalidad industrial -- Mercadotecnia.

(1)

Hôtels -- Gestion.

(1)

Konsumentenverhalten.

(1)

(1)

(1)

(1)

(1)

Marketing -- 21st century.

(1)

Marketing -- Case studies.

(1)

Marketing -- Gestion.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- Case studies.

(1)

Marketing research -- Europe.

(1)

Marketing research -- Methodology.

(1)

Marketing research -- South Africa.

(1)

Marktpsychologie.

(1)

Mass-média.

(1)

Message publicitaire.

(1)

Motivation, Études de (Marketing)

(1)

Motivation.

(1)

Motivational research (Marketing)

(1)

Names.

(1)

New products -- Psychological aspects.

(1)

New products.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Psychology -- Social aspects.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

Qualitative research -- Methodology.

(1)

Reclame.

(1)

Risk-taking (Psychology)

(1)

Senses and sensation.

(1)

Sensuality.

(1)

Shopping.

(1)

Social responsibility of business.

(1)

Spor idaresi.

(1)

Sport.

(1)

Sports -- Marketing.

(1)

Stratégie de marketing.

(1)

Target marketing.

(1)

Toerisme.

(1)

Tourisme -- Marketing.

(1)

(1)

(1)

(1)

(1)

Young consumers -- South Africa.

(1)

accueil -- marketing -- manuel.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

hospitalité -- marketing -- manuel.

(1)

marketing -- recherche scientifique.

(1)

marketing -- tourisme -- manuel.

(1)

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