How consumers decide

Tinkering : consumers reinvent the early automobile.

Money matters for young consumers

A Consumers Guide to Prescription medicines

A consumer's guide to prescription medicines

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

True food : an exploratory study of organic consumers in Cape Town

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Media regulation : governance and the interests of citizens and consumers

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Do consumers purchase their perfume according to packaging or is it according to other factors?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

The credit law of South Africa : a guide to consumers, credit users and credit grantors

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Radio as a branding tool : the illiterate consumer's perspective

Psychology & marketing.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Measuring consumer attitude towards Lays Stax

Psychology & marketing.

Consumer Behaviour : a South African perspective

Consumer behaviour : a South African perspective

Consumer Behaviour 5th

Consumer activism : promotional culture & resistance

Microeconomics and behaviour

Advertising & IMC : principles & practice

An exploration of consumer tribes and their role in strategic brand communication

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Marketing in South Africa : consumer landscape : concepts and cases

Consumer Behaviour 4e

Consumer protection law in South Africa

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Saving South Africa's youth : building socially responsible brands in financial ...

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

CB : consumer behavior : student edition 6

Brands & branding in South Africa 2015.

Music and its relevance to brand personality amongst the female youth market

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Alcohol affair : the influence of experiential marketing on purchase behaviour