Psychology & marketing.

Psychology & marketing.

The psychology of advertising

Consumer behaviour : South African psychology and marketing applications

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The psychology of advertising

Fashion Branding and Consumer Behaviors : Scientific Models

Consumer culture, modernity and identity

Consumer behaviour

Consumer behavior analysis : (A) rational approach to consumer choice

Consumer behaviour : perspectives, findings and explanations

The Routledge international handbook of children, adolescents and media

Consumer behaviour : South African psychology and marketing applications

Winning the story wars : why those who tell--and live--the best stories will rule the future

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Happy customers everywhere : how your business can profit from the insights of positive psychology

Consumer behavior and culture : consequences for global marketing and advertising

Psychology : an introduction

Brands and brand management : contemporary research perspectives

The psychology of advertising

The psychology of marketing : cross-cultural perspectives

Advertising and the mind of the consumer : what works, what doesn't, and why.

Gravitational marketing : the science of attracting customers

Criminal identities and consumer culture : crime, exclusion and the new culture of narcissism

Criminal identities and consumer culture crime, exclusion and the new culture of narcissism

Buyer behaviour : understanding consumer psychology and marketing

How consumers decide

The Century of the self. Episode 1, Happiness machines

The unmanageable consumer

Creating images and the psychology of marketing communication

Consuming experience

Doctors talking with patients/patients talking doctors : improving communication in medical visits

Let them eat cake : marketing luxury to the masses-as well as the classes

The anxieties of affluence : critiques of American consumer culture, 1939-1979

Psychology and consumer culture : the struggle for a good life in a materialistic world

Consumer behavior : in fashion

How customers think : essential insights into the mind of the market

The social psychology of consumer behaviour

A century of American icons : 100 products and slogans from the 20th century consumer culture

Emotional decisions : tradeoff difficulty and coping in consumer choice

Advertising and the mind of the consumer : what works, what doesn't and why

Advertising and the World Wide Web

Consumer psychology for marketing

Consumer psychology for marketing

Disruption : overturning conventions and shaking up the marketplace